Social Media Coordinator

What we do

Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re-enroll the more than 40 million US residents who have “stopped out” and support them until graduation, through our technology-enabled service. To date, we have re-enrolled nearly 28,500 students and recaptured over $139 million in tuition for our university partners. Today we build regional marketplaces to connect the supply of educational opportunities with the demand for skilled and credentialed workforce professionals.

About the role

• The Social Media Coordinator is a creative and organized marketing professional who supports the development and execution of ReUp’s social media presence across platforms. This role ensures our social channels are consistent, engaging, and aligned with campaign priorities and organizational goals.
• Working within the Integrated Campaigns Team, the Social Media Coordinator plays a key role in connecting ReUp’s Brand and Lifecycle strategies to our audiences through storytelling, visual content, and community engagement.

What you'll do

• Support the day-to-day management of ReUp’s social media channels, including Linked In, Instagram, and Facebook.
• Plan and schedule posts that align with campaign themes, organizational priorities, and audience needs.
• Collaborate with Brand and Integrated Campaigns to ensure copy, visuals, and messaging are consistent and on-brand.
• Draft social copy and assist with adapting content for different formats (e.g., carousels, videos, stories, reels).
• Monitor comments, messages, and mentions to foster community engagement and ensure timely, appropriate responses.
• Serve as a daily point of contact by proactively engaging with comments, conversations, mentions, and direct messages, helping build and nurture an engaged online community while representing the brand voice and escalating inquiries as needed.
• Track and analyze social media metrics (incl. impressions, engagement rate, reach, CTR) and compile monthly performance reports.
• Support paid social campaigns by coordinating boosted posts, tracking UTMs, and monitoring performance.
• Identify emerging trends, new channels, best practices, and content opportunities to help ReUp stay relevant and engaging.
• Maintain the social content calendar, ensuring consistent posting cadence and alignment with broader marketing campaigns.

Qualifications

Research shows that women and people from underrepresented groups often only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. ReUp encourages you to break that statistic and to apply. We look forward to your application.

• 1–3 years of experience in social media coordination, content creation, or digital marketing.
• Strong understanding of social platforms, including Linked In, Instagram, and Facebook, and their best practices.
• Experience using social media management tools.
• Excellent writing and editing skills with attention to tone, clarity, and engagement.
• Basic understanding of paid social campaigns and UTMs is a plus.
• Familiarity with Adobe, or similar design tools preferred.
• Detail-oriented, adaptable, and comfortable working in a fast-paced, hybrid environment.
• Strong organizational skills with excellent attention to detail and the ability to manage multiple projects
• Basic understanding of marketing principles and digital channels.
• Comfortable using tools like Google Workspace (Docs, Sheets, Slides), and project management platforms (e.g. Jira, Asana, Airtable)
• Proactive, resourceful, and eager to take initiative
• You must provide a portfolio during your application process prior to any next steps.
• Analytical mindset with the ability to interpret performance data and identify optimization opportunities.
• Collaborative with the ability to work cross-functionally and build relationships across departments
• Bachelor’s degree in Marketing, Communications, or related field preferred.

Benefits

• Medical, dental, and vision insurance for employees
• • We pay 100% of the employee's premium and 50% of any dependents' premiums
  • Contribute up to $1000 to employee HSA/$2000 to employee + dependent HSA
  • PPO…