Content Systems Lead

We’re looking for a Content Systems Lead to join Procore’s Product & Technology Team. Procore software solutions aim to improve the lives of everyone in construction and the people within Product & Technology are the driving force behind our innovative, top-rated global platform. We’re a customer-centric group that encompasses engineering, product, product design and data, security and business systems.

We are seeking a Content Systems Lead who thinks in scalable systems, not individual strings. This role is about designing the frameworks, playbooks, and governance that allow high-quality product content to scale across teams—without sacrificing clarity, cohesion, or craft.

As Content Systems Lead, you are the steward of Procore’s product voice at the system level. You partner closely with Product Design Leads (PDLs) to build shared judgment, reusable patterns, and durable structures that enable teams to write clear, consistent, and human copy on their own. Your impact isn’t measured by how much you edit, but by how effectively you raise the floor of content quality through infrastructure and the ceiling through shared principles, decision frameworks, and examples in practice.

This role reports to the Head of Design Systems and sits at the intersection of content, design systems, and interaction models. As Procore evolves from a centralized content-design model to embedded ownership, your mandate is to replace handoffs with systems: codifying voice and tone, defining scalable content patterns, and creating playbooks that help teams make the right decisions in context.

Your mission is to treat product content as a core part of Procore’s technical foundation—ensuring that as the product and organization scale, our voice remains cohesive, confident, and fluent in the realities of construction.

What you’ll do:

You will operate at the intersection of linguistic craft, systems design, and working leadership. You are responsible for the shared standards and tools that enable hundreds of designers to move fast without losing coherence.

• Teach, Don’t Approve:
  You lead through critique and influence, not through a formal approval model. You will establish the critique norms for content, helping PDLs sharpen their own judgment and take ownership of the language in their domains.

• Define and Operationalize Content Quality:
  You are the tastemaker for Procore’s voice. You translate high-level brand principles into pragmatic, actionable product standards that work for the gritty reality of construction.

• Evangelize the ROI:
  Articulate the business value of content infrastructure to executive leadership. You demonstrate how scaled content standards reduce "coordination tax," improve user retention, and speed up design velocity.

• Default to Systems, Not Process:
  Replace manual reviews and content gates with opinionated, scalable defaults. Partner with Design Systems to integrate voice, tone, and content rules directly into components and patterns so quality is built in—not enforced after the fact.

• Standardize the "How":
  Establish self-serve content kits - standardized methods, templates, and patterns that allow embedded teams to maintain global consistency without waiting for a central review.

• Bridge the Seams:
  Identify breakdowns in language across product lines and use system-level solutions to close those gaps, ensuring customers experience Procore as one cohesive product.

• Strategy over Execution:
  Act as the domain expert for the Productivity Ops engineers. You will provide the linguistic logic and "test harnesses" needed to build tools - including AI agents - that help designers generate on-brand copy and flag inconsistencies at scale.

• Automate the Mundane to Elevate the Craft:
  You stay curious about how modern tools (including AI) can automate the mundane parts of content management, allowing you and the design org to focus on high-leverage architectural problems.

What we’re looking for: A systems thinker who leads with judgment and empathy.

• You are a Sense maker:
  You excel at taking complexity and turning it into clarity. You…