Integrated Demand Generation Manager; Strategy, Media & ABM Orchestration

Integrated Demand Generation Manager (Strategy, Media & ABM Orchestration)

Contract Type: 8-Week Contract (Potential for extension/renewal)

We are looking for a strategic Demand Generation Manager to design, orchestrate, and optimize a high-volume demand motion.

In this 8-week engagement, you will serve as the central point of coordination between paid media, lifecycle marketing, analytics, and platform owners. Your goal is to drive trial starts and accelerate trial-to-paid conversion within a fast-velocity sales cycle.

You will not just be executing tactical tasks; you will be the strategic orchestrator ensuring all programs launch efficiently and deliver impact against subscriber growth goals.

All roles at Mighty &True come with position agreements that detail what each role is accountable and the strategic and tactical work that is involved in the job. Below is a summary of the work for which this position is accountable.

• Design the demand generation framework for a high-volume account universe (~50k accounts) focusing on trial-led acquisition.
• Maintain a single, integrated view of live campaigns, upcoming launches, and active tests.
• Lead weekly checkpoints to track momentum, performance, and risks.

• Lead the strategy and rollout of a targeted account motion using 6sense.
• Partner with platform owners to validate segmentation and define engagement plays aligned to conversion goals.
• Ensure consistency between intent signals, paid media targeting, and downstream lifecycle experiences.
• Own the paid social strategy (channel selection, audience targeting, budget phasing) to support trial acquisition.
• Collaborate with the performance team to adjust targeting and prioritization based on real-time results.

• Define success metrics across the funnel, specifically trial starts, engagement, and trial-to-paid conversion.
• Analyze performance trends to provide actionable optimization recommendations.

Following are guidelines on qualifications and nice-to-haves.

We're really looking for people that live our values, are easy to get along with and are willing to help us make M&Tbetter every day.

• Experience: Strong background in B2B demand generation, specifically in high-volume, product-led (PLG), or trial-based motions.
• Tech Stack: Hands-on familiarity with 6sense and Paid Social platforms, with the ability to translate intent signals into media action.
• Mindset: You operate as a strategic orchestrator, not just a tactical executor. You are comfortable managing complexity across multiple teams.

Data-Driven: You possess a bias toward testing, learning, and optimization.

• Program Setup: Complete the setup of key program components (target lists, 6sense models, nurture operations).
• Accuracy: Maintain 100% tracking accuracy for attribution-related fields across active campaigns.

Delivery: Maintain 95%+ on-time delivery across key milestones and launches.

This is an 8-week contract position that could lead to additional part-time or full-time work. No full-time benefits are included.