Director, Demand Generation

Who You Are:

You’re a strategic, data-driven demand generation leader with deep experience driving enterprise pipeline creation across inbound, ABM, outbound, and expansion motions. You excel at orchestrating full-funnel programs that directly generate measurable revenue impact and can confidently partner with sales, BDR/SDR organizations, and customer success to drive alignment and predictable results.

You thrive in fast-paced, high-growth environments and are skilled at experimenting, optimizing, and scaling initiatives with precision. You bring a strong command of account-based strategies, including personalized multi‑channel programs, creative ABM plays, and innovative event activation concepts tailored to enterprise buyers. You consistently leverage advanced agentic AI workflows, automation, and data intelligence to amplify team productivity and overall program impact.

You collaborate naturally with cross‑functional partners in marketing, sales, customer success, and product. You communicate clearly, operate transparently, and lead with curiosity, humility, and a mindset of continuous improvement.

• Lead enterprise demand‑generation strategy. Oversee all motions tied to net‑new and expansion pipeline creation, including enterprise inbound programs, ABM initiatives, lifecycle nurture, outbound alignment, and scaled field/event activation.
• Drive predictable pipeline generation. Own pipeline targets for enterprise segments, actively partnering with sales, customer success, and BDR/SDR teams to ensure strong coverage, rapid follow‑up, and consistent funnel progression.
• Scale ABM programs. Build and refine multi‑channel, account‑based strategies across target account lists — including highly personalized campaigns, creative ABM plays, and innovative digital + field tactics.
• Deliver standout event programs. Develop and execute unique event activation ideas, from executive experiences to integrated field strategies, ensuring events contribute meaningful pipeline and engagement.
• Supercharge efficiency through AI. Apply advanced agentic AI techniques to accelerate content creation, personalization, segmentation, automation, and experimentation across demand programs.
• Optimize the full funnel. Conduct rigorous funnel analysis, identify drop‑offs, evaluate channel and segment performance, and run data‑backed experiments to increase velocity, conversion, and ROI.
• Collaborate and prioritize effectively. Partner with product marketing, digital, content, revenue operations, and sales to align initiatives and ensure a cohesive, high‑impact customer journey.
• Manage a $5M+ budget. Allocate resources across digital channels, ABM platforms, martech, field events, and agencies to maximize ROI and pipeline impact.
• Report performance and strategy. Present key insights, program results, financial metrics, and forecasts to leadership, offering clear recommendations and maintaining accountability for outcomes.

• 7+ years leading demand generation or digital marketing teams at a growing B2B SaaS company, with responsibility for enterprise pipeline creation and a $5M+ budget.
• Demonstrated success owning and scaling ABM programs and enterprise demand motions.
• Strong experience partnering closely with BDR/SDR teams.
• Expertise with modern GTM technology stacks, including Salesforce, Marketo, 6sense.
• Deep understanding of inbound, ABM, and expansion pipeline levers.
• Hands‑on experience with agentic AI marketing workflows (required).
• Strong analytical skills with experience in attribution, experimentation, and full‑funnel optimization.
• Strong collaboration skills with revenue, product, and customer teams; cybersecurity experience is a plus.
• Bachelor’s degree in Marketing or related field, or equivalent experience.

Invicti is transforming the way web applications are secured. An App Sec leader for more than 15 years, Invicti enables organizations in every industry to continuously scan and secure all of their web applications and APIs at the speed of innovation. Invicti provides a comprehensive view of an organization’s entire web application portfolio, and powerful automation and integrations…