Senior Paid Search Specialist - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, Get App, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in‑market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

We are looking for a world‑class Paid Search marketer to join our growing, high‑performing Performance Marketing team. This is a great opportunity to expand your skill set and take on new challenges across the digital landscape, including day‑to‑day management of paid search campaigns (in‑platform) and key projects for the Gartner Digital Markets web properties (Capterra, Get App and Software Advice). This role will report to the Manager, Paid Search.

• Day to day performance. First and foremost, this role-il focused on driving revenue with a great ROAS via our paid search channel, across Google and Bing, including optimisations around bidding, creative and audiences.

• Build & optimize paid search campaigns. Within your first few weeks you’ll be responsible for managing several high‑budget key accounts.

• Paid Search Subject Matter Expert:
  You will be leveraged as the Paid Search subject matter expert and you will be one of the main experts about all things Paid Search.

• Data driven decision making. Leverage in‑house reporting systems and analytics tools to become a master of data‑driven analysis and optimisations and improve campaign performance.

• Global collaboration:
  You will collaborate globally with our teams in the US and in Europe to report the performance, results and trends of the Paid Search campaigns on a regular basis.

• 70% → Campaign strategy, planning, execution and optimisation:
  Create, test, iterate and optimise the Paid Search campaigns in Google and Bing.

• 10% → Reporting and communicating:
  Report and present the performance (results & data‑driven reasons) of your campaigns, your action plans, roadmap and your forecast to the leadership and other team members.

• 10% → Collaborating:
  Engage with diverse internal culprit teams (spanning analytics, creative, marketing ops and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation.

• 10% → Focus time for any data‑driven, analytical and business‑lead ad‑hoc project (related to your Paid Search pod or the overall Growth Org).

• 3‑5 years of hands‑on/tactical experience managing Paid Search campaigns.

• Experience managing a minimum of $50K monthly USD budget.

• A knack for reporting and Excel. You can analyse large data sets and know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations and pivot tables.

• Inherent problem‑solving skills. You possess the experience, intellect and know‑how to analyse, plan, execute and deliver top‑notch results.

• A driven and self‑starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business.

• A…