Search Engine Marketing; SEM Manager

At Solar Winds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose.

If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join Solar Winds and grow with us!

Solar Winds is seeking a strategic and data-driven Search Engine Marketing (SEM) Manager to join our team. The SEM Manager will be responsible for planning, executing, and optimizing paid search campaigns to drive high-quality leads and achieve business growth across Observability, ITSM, and Database solutions.

• Campaign Management & Optimization
  • Oversee and execute paid search campaigns across Google Ads and Bing Ads, including keyword research, ad copy creation, bid management, and A/B testing.
  • Develop campaigns targeting Top, Middle, and Bottom-of-Funnel audiences, focusing on pipeline growth and customer acquisition.
• Performance Analysis
  • Track and analyze key performance indicators (KPIs) such as CTR, CVR, CPL, and ROAS to ensure campaigns deliver strong returns.
  • Use advanced analytics tools like Google Analytics 4, Adobe Analytics, and Tableau to provide actionable insights and regular reporting.
• Design and implement a comprehensive SEM strategy aligned with Solar Winds' business goals, ensuring optimal budget utilization.
• Work closely with internal teams, including content, creative, and analytics, to align SEM efforts with broader marketing initiatives.
• Funnel-Based Optimization
  • Structure campaigns to target high-intent keywords for MOFU and BOFU stages while leveraging SEO-driven terms for TOFU audiences.
  • Implement retargeting strategies and audience segmentation using tools like 6
    
    Sense and Linked In.
• Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI.
• Leverage Enhanced Conversions for Leads and first-party data to optimize bidding and performance tracking.

• 5+ years of SEM experience, preferably within a B2B SaaS environment, with a proven track record of managing multi-million-dollar budgets.
• Expertise in Google Ads, Microsoft Advertising, SEMrush, and advanced analytics tools like Adobe Analytics and Google Analytics 4.
• Strong understanding of funnel-based campaign structures and audience segmentation.
• Skills
  • Advanced knowledge of keyword strategies, bid management, and remarketing techniques. Analytical mindset with proficiency in creating actionable insights from data.
  • Knowledge of Enhanced Conversions for Leads and integration of first-party data for campaign improvements.
• Education
  • Bachelor’s degree in Marketing, Business, or a related field. Google Ads and Microsoft Advertising certifications are preferred.

Solar Winds is an Equal Employment Opportunity Employer. Solar Winds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the Solar Winds Privacy Notice:

Seniority level:
Mid-Senior level

Employment type:

Full-time

Job function:
Marketing and Sales

Industries:
Software Development