Marketing Business Analyst

Context & Impact

We’re opening a new Marketing Business Analyst position to strengthen data‑driven go‑to‑market decision‑making and accelerate pipeline generation.

This role operates at the crossroads of Marketing, Revenue Operations, Data and BI, and Sales — acting as the analytical glue that turns fragmented data and inconsistent definitions into a single, trusted view of marketing performance and pipeline impact.

Your goal: deliver trustworthy, actionable marketing analytics that improve conversion rates and pipeline velocity from Lead → MQL → Opportunity → Closed Won over the next 6–12 months.

The main challenges you’ll face are:

• Building consistent, unified views of marketing data across multiple tools and teams
• Translating analytics into clear, actionable insights for leadership decision‑making
• Driving ROI improvements through smarter budget allocation and funnel optimisation Key Responsibilities
  • Own recurring marketing performance reporting
    : weekly snapshots, monthly business reviews (ITO, ISV, MSP), and quarterly Marketing   deck
  • Deliver clear narrative insights on what’s working, what’s not, and why – by region, GTM motion, channel, and campaign
  • Analyze funnel performance (Lead → MQL → SQL → Opportunity → Closed Won), identify drop‑offs, bottlenecks, and coordinate fixes
  • Evaluate channels, audience segments, and campaign types to surface the fastest and most profitable deal sources
  • Conduct ROI analysis and forecasting for marketing campaigns, tracking cost per lead, CAC, payback, and CLV
  • Build and maintain forecasting models connecting marketing inputs to pipeline and revenue outcomes
  • Partner with Marketing Ops, Rev Ops, and BI teams to improve tracking, dashboards, attribution, and data quality
  • Maintain KPI definitions, data dictionaries, and document data transformations and lineage for marketing‑critical views
  • Drive self‑service analytics enablement by designing user‑friendly dashboards and running workshops or office hours
  Key Requirements

  Hard skills:

  • Proven experience in Marketing Analytics or Business Intelligence for B2B SaaS
  • Strong data visualisation skills and experience building Salesforce and BI dashboards (Discern, Snowflake)
  • Proficiency in SQL and manipulating large datasets from multiple sources
  • Knowledge of Salesforce
    , Pardot
    , Salesforce Data Cloud
    , and web analytics (GA4, Google Tag Manager)
  • Expertise in attribution modelling, funnel analytics, ROI, CAC, payback, and CLV metrics
  • Familiarity with A/B testing and core statistical concepts (significance, confidence intervals, test design)
  • Bachelor’s or Master’s degree in Business Analytics, Marketing, Data Science, or related field

  Soft skills:

  • Analytical, structured thinker with exceptional problem‑solving and attention to detail
  • Excellent storytelling with data – turning complex insights into actionable executive narratives
  • Highly collaborative across Marketing, Sales, Rev Ops, and BI
    , influencing without direct authority
  • Autonomous, organised, and results‑driven, with a bias toward continuous improvement
  Our Offer
  • Competitive salary aligned with market benchmarks
  • Benefits package adapted to local regulations
  • Career growth and continuous learning opportunities
  • Hybrid work model for employees near a Lansweeper office (min.
    2 days/week onsite)
  • Collaborative, global team environment across Europe and North America
  Company Info

  Lansweeper is the Technology Asset Intelligence platform that transforms raw asset data into trusted, actionable insights—spanning hardware, software, cloud, IoT, and OT.

  With a single solution, organizations gain full visibility across their technology estate, empowering IT, security, operations and finance teams to make smarter, faster decisions.

  We help our customers:

  • Tame hybrid infrastructures
  • Manage compliance risks
  • Reduce complexity by delivering timely, accurate visibility and seamless integration into their ecosystems

  From universal asset discovery to AI‑powered intelligence, Lansweeper delivers clarity and confidence to organizations worldwide.

  Our culture is built on four values:

  • One Team – united across boundaries
  • We Care – customers and people at the center
  • We Grow – learning, sharing, improving
  • We Deliver – focusing on…