GEO Consultant - Ecommerce

Generative Engine Optimization Consultant – Ecommerce

Company: Right Side Up

Location: Austin, TX (Remote)

Job Type: Full-time (Contract basis 10–40 hrs/week depending on client needs)

Posted: 13 hours ago

Right Side Up is a collective of premium marketing talent—with all the marketing chops and none of the agency fluff. Trusted by early‑stage ventures, fast‑growth tech companies, and Fortune 500 teams to do one thing better: growth.

Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, Door Dash, and Calm.

We are seeking experienced Generative Engine Optimization (GEO) Consultants with deep exposure to ecommerce to help brands adapt to AI‑driven discovery, recommendations, and decision‑making.

In this role, you will advise and execute against strategies that influence how products and brands are surfaced, represented, and recommended across generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude.

You will partner closely with ecommerce, growth, and technical teams to reorient visibility strategies for a world where the buyer funnel is collapsing and purchase decisions are increasingly shaped by AI‑mediated discovery and agentic workflows.

• Develop and execute GEO strategies tailored to ecommerce business models, with a focus on product discovery, brand authority, and conversion influence within generative AI environments.
• Advise clients on how AI‑driven discovery and recommendations impact the ecommerce buyer journey.
• Optimize product, category, and brand content to improve inclusion and positioning within AI‑generated answers and recommendations.
• Audit ecommerce websites and content ecosystems for generative readiness, including structured data, product feeds, FAQs, reviews, and knowledge assets.
• Partner with SEO, growth, content, analytics, and engineering teams to ensure GEO efforts align with broader acquisition and revenue goals.
• Analyze AI‑generated outputs, referral signals, and downstream performance to identify opportunities for optimization and experimentation.
• Stay ahead of emerging trends in generative search, agentic ecommerce, semantic retrieval, and AI‑influenced purchasing behavior.

• 5+ years of experience in SEO, ecommerce growth, content strategy, or AI‑driven marketing optimization.
• Direct experience working with ecommerce businesses; DTC, subscription, or marketplace models are strongly preferred.
• Strong understanding of how large language models and generative systems source, synthesize, and surface product and brand information.
• Experience optimizing ecommerce content and data (e.g., product detail pages, collections, reviews, FAQs) for discoverability and influence.
• Familiarity with structured data (schema.org), product feeds, and modern content architectures.
• Experience collaborating with affiliate, syndication, digital PR, Reddit, and social teams to shape off‑site brand and product signals.
• Experience with Shopify or other major ecommerce platforms is a strong plus.
• Analytical mindset with the ability to connect GEO initiatives to business outcomes such as traffic quality, conversion, and assisted revenue.
• Clear communicator who can translate complex AI concepts into practical guidance for non‑technical stakeholders.

Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. You’ll help define the future of visibility in the age of AI—pioneering a new frontier in digital growth.

Exciting opportunities are available now—apply today to join our network of experts!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.