Director of Sales – SaaS CMMC Solution

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ATX Defense is a veteran‑founded cybersecurity firm servicing the defense and national security sector. We are an authorized C3

PAO (3rd‑Party Assessment Organization) under the CMMC (Cybersecurity Maturity Model Certification) program, and we offer a fully managed CMMC service built on Google technology for small businesses.

Our mission is to help national‑security‑adjacent organizations integrate revolutionary technology, scalable processes, and long‑term viability. We blend deep operational experience from the military and intelligence community with management consulting expertise.

This is an incredible time for the right leader to join our team. We are the first and only Google Partner to become a CMMC Managed Service Provider and a Certified Third‑Party Assessment Organization (C3

PAO).

As we scale our SaaS offering in the CMMC space – targeting defense contractors, DoD subcontractors, and commercial firms aiming for compliance – we seek a results‑oriented Director of Sales to lead our commercial growth and accelerate market penetration.

We are looking for a high‑integrity, dynamic, and strategic sales leader to build and lead our sales function for the CMMC SaaS platform. The Director of Sales will define and execute the go‑to‑market (GTM) strategy, manage and scale the sales team, drive revenue growth, and expand ATX Defense’s footprint in the CMMC compliance market. This leader will interface with executive leadership, partner closely with marketing, product, and customer success teams, and act as the voice of the customer in shaping our roadmap and positioning.

• Develop and execute a robust sales strategy for the SaaS CMMC solution, in alignment with company growth targets and market opportunity.
• Recruit, hire, onboard, train, mentor, and manage a high‑performing sales team (which may include account executives, sales engineers, SDR/BDRs).
• Consistently exceed monthly, quarterly and annual revenue targets.
• Set sales quotas, forecasts, pipeline metrics, territory plans, and individual performance targets; own sales forecasting and reporting to senior leadership.
• Drive end‑to‑end sales process: lead generation, qualification, discovery, demo/presentation, proposal/negotiation, closing, and post‑sale handoff.
• Identify, segment, and prioritize target markets (defense primes, subcontractors, federal/non‑federal commercial firms).
• Deeply understand the CMMC compliance landscape, including regulatory drivers, pain‑points, key decision‑makers, procurement cycles, and competitive positioning.
• Collaborate with marketing to align demand‑generation, content, events/trade shows, partner/alliances, and enablement programs to fuel the pipeline.
• Partner with product, engineering, and customer success to ensure sales feedback drives product roadmap, positioning, and customer outcomes (i.e., value of compliance + managed service).
• Monitor and analyze sales metrics (e.g., pipeline health, win‑rates, average deal size, sales cycle length, churn/renewal from a subscription/managed‑services angle) and iterate on processes and tools to optimize efficiency.
• Lead outside sales strategy, including building relationships with key strategic accounts, channel/partner relationships, government agencies, and industry associations relevant to the CMMC ecosystem.
• Foster a culture of accountability, continuous improvement, sales excellence, and collaboration across cross‑functional teams.

• 5+ years of progressive sales leadership experience within a B2B SaaS environment (ideally selling compliance/security/government‑adjacent software or solutions).
• Proven track record of meeting and exceeding revenue targets, scaling a sales organization, and driving growth in a software or compliance‑services business.
• Experience selling into the government, defense, government‑contracting ecosystem, or regulatory/compliance software is strongly preferred.
• Deep understanding of the SaaS business model (subscription, managed service, renewals, upsells) and sales metrics.
• Demonstrated ability to manage complex sales cycles,…