Digital Marketing & Automation Manager, Department of Computer Science

Overview

Job Title: Digital Marketing & Automation Manager, Department of Computer Science

Hiring Department: Department of Computer Science

Position Open To: All Applicants

Weekly Scheduled

Hours:

40

FLSA Status: Exempt

Earliest

Start Date:

Sep 22, 2025

Position Duration: Expected to Continue

Location: AUSTIN, TX

Lead and manage the department’s digital marketing efforts with a focus on enrollment marketing for online graduate programs offered through Computer and Data Science Online (CDSO). Oversee the UTCS marketing automation platform, design and execute multi-channel lead generation and nurture campaigns, and run digital advertising campaigns to generate leads and improve brand visibility.

• Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring.
• Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks.
• Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the program’s website.
• Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house.
• Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership.
• Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.
• Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities.
• Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements.
• Stay current on higher education marketing trends, platforms, and compliance requirements.
• Other related duties as assigned

• Bachelor’s degree in communications, marketing, business, or a related field.
• Minimum of six years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management.
• Hands-on experience with a marketing automation platform (e.g., Hub Spot, Marketo, Marketing Cloud, or equivalent).
• Proven ability to plan, execute, and measure paid digital advertising campaigns.
• Strong data analysis and reporting skills.
• Knowledge of SEO and web analytics.

Relevant education and experience may be substituted as appropriate.

• More than six years of experience in digital marketing.
• Experience in enrollment marketing, higher education, or student recruitment.
• Experience implementing and managing a new MAP within a complex organization.
• Familiarity with state/university technology compliance (TX-RAMP, FERPA).
• Demonstrated success in improving marketing funnel performance and ROI.

Salary Range: $75,000 + depending on qualifications

• Standard office environment.
• Repetitive use of a keyboard at a workstation.
• Occasional evening or weekend work may be required.

• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

For applicants who are NOT current university employees or contingent workers:
You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.

Once your job application has been submitted, you cannot make changes.

For current university employees and contingent workers:
You MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log in to Workday, navigate to your Worker Profile, click the Career link in…