Senior Product and Solutions Marketing Manager

Senior Product and Solutions Marketing Manager

USA - Remote - Austin, TX

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

Enterprises need secure, frictionless access for employees and contractors. Ping Identity is reimagining Workforce Identity around a simple principle:
Verified Trust
. As the Senior Manager, Product & Solutions Marketing for Workforce Identity, you will set strategy and lead cross‑functional execution for our Workforce Identity portfolio. You will report to the Senior Director, Product & Solutions Marketing.

• Lead high‑impact, cross‑functional initiatives spanning Product, Sales, Enablement, Customer Success, and Marketing; set go‑to‑market objectives for Workforce Identity and drive extraordinary results through collaboration and team wins.
• Shape marketing strategy with data
  —think big on opportunities while grounding prioritization and resource allocation in customer signals and ROI.
• Drive product and solutions launches end-to-end
  , taking ownership of timelines, quality, and outcomes. This includes market research, competitive insights, messaging and positioning, content creation, internal communications, web, email newsletters, analyst briefings, field/event marketing, and sales enablement.
• Create reusable frameworks and toolkits (personas, value frameworks, solution architectures, demo scripts) that raise the bar and scale go‑to‑market quality across teams.
• Serve as a customer-obsessed, go‑to expert and spokesperson for Workforce Identity, anchoring stories in insights; distill our solutions and technology into executive‑ready narratives and proof.
• Leverage market, analyst, and competitive intelligence
  ; convert findings into differentiated talk tracks, objection handling, and pricing/packaging inputs that deliver extraordinary results.
• Mentor and uplevel others
  —sponsor experiments and build inclusive, scalable processes that respect individuality and help the team grow.
• Measure, report, and iterate
  —own KPIs (pipeline contribution, conversion, adoption, win rate) and optimize for the long game with customers and partners.

• 8+ years of relevant B2B SaaS marketing experience (product/solutions marketing or adjacent go-to-market functions), ideally in identity, security, or infrastructure.
• Track record leading ambiguous, cross‑functional programs with a “take ownership” mindset and accountability for results.
• Recognized deck-building, storytelling, and synthesis skills; able to create frameworks that others adopt.
• Executive‑ready communication; confidence presenting internally and to customers, partners, and technical audiences.
• Demonstrated measurement mindset (defining KPIs, analyzing funnel metrics, running experiments) in service of extraordinary results.
• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).

• Background in product and solutions marketing for identity, security, or infrastructure software.
• Familiarity with workforce identity and access management (IAM), identity governance and administration (IGA), and/or…