Senior Manager, Marketing Analytics

Title:

Senior Manager, Marketing Analytics

Location:

Austin, TX (Hybrid)

Reporting to:
Chief Marketing Officer

About Hippo:

Hippo exists to protect the joy of home ownership. We believe that insurance should protect the things you treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep you protected throughout your homeowner journey. We’ll also help you find coverage for everything life brings—from auto to flood—reimagining how you care for your home.

About This Role:

We are seeking a strategic and data-driven Senior Manager of Marketing Analytics to lead and shape our analytics strategy within a fast-paced, high-impact team. You will be a vital thought partner to the Marketing team and executive leadership, translating complex data into clear, actionable insights. This role offers a unique opportunity for a seasoned leader to build a best-in-class analytics function from the ground up.

Your work will directly inform our customer acquisition strategies, targeting, and spend as well as our customer communication, engagement, and retention efforts across all channels.

The ideal candidate will be passionate about using data to solve complex challenges, drive growth, optimize marketing performance, and inform critical decisions across the company. With significant autonomy and visibility, this individual will play a key role in influencing Hippo’s growth trajectory and overall success.

This is a key marketing position that requires a hands-on approach. You will be a vital thought partner to the Marketing team and executive leadership, translating complex data into clear, actionable insights. Your work will directly inform our customer acquisition strategies, targeting, and spend as well as our customer communication, engagement, and retention efforts across all channels. You will be responsible for creating the vision for our marketing analytics function and executing a roadmap to get us there.

About You:

You thrive in a fast-paced environment where you’re eager to roll up your sleeves and lead with a true player/coach mentality. You are passionate about turning complex data into clear, actionable insights that drive strategic decisions. As a collaborative and inspiring leader, you excel at managing and mentoring high-performing teams, fostering a culture of continuous growth and excellence. While you value teamwork and open communication, you are equally comfortable working independently and taking initiative.

What You'll Do:

• Analytics Strategy & Leadership: Define, build, and lead our marketing analytics strategy, becoming a key decision-maker in how we leverage data to shape our marketing and communications approach

• Performance Measurement & Reporting: Provide and maintain centralized reporting in a Tableau dashboard to analyze large volumes of quantitative and qualitative data. You will be responsible for interpreting results, providing actionable insights, and presenting findings to leadership.

• Data-Driven Growth: Infuse marketing strategy with data-driven insights and optimizations across all channels, including but not limited to SEM, paid digital, social, search, television, radio, direct mail, and affiliate marketing.

• Cross-Functional Collaboration: Partner with the Marketing team, Business Analytics, and Finance to develop and align on key performance indicators (KPIs), data mapping documents, and measurement plans. You will also collaborate on budget planning, performance projections, and monthly spend reconciliation.

• Testing & Optimization: Draft hypotheses and design test structures (A/B, incrementality, etc.) to identify opportunities for scale and efficiency, directly contributing to overall growth and ROI.

• Modeling & Forecasting: Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).

• Data Infrastructure & Integrity: Own UTM parameters, offline media tracking, naming conventions, and documentation. You will collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.

• Attribution Strategy: …