Customer Lifecycle Marketing Manager

Interplay Learning, the leader in immersive learning for the skilled trades, now includes Industrial Training International (ITI), the global leader in specialized industrial learning solutions.

Leveraging instructor‑led training, online simulations, AI, and VR, Interplay helps organizations and educational institutions upskill faster, reduce risk, and increase operational readiness. With nearly 600,000 people trained, Interplay is shaping the future of workforce development, building better careers and better lives. Visit  to learn more.

• 2024 Fast Company Most Innovative Companies
• Built-In, Best Midsize Places to Work In Austin 2023 & 2024

At Interplay, we love what we do
. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse
. We celebrate that our jobs fit our lives
, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

Position: Customer Lifecycle Marketing Manager

We're looking for an experienced (5+ years)
Customer Lifecycle Marketing Manager who’s ready to take ownership of the full customer journey—from onboarding to expansion—and turn it into a growth engine for our B2B, SaaS product focused on training & skills development in the skilled trades and industrial segments.

If you’re passionate about driving engagement, retention, and upsell through data‑driven strategies and cross‑functional collaboration, this is your chance to play a pivotal role in our growth. This is an exciting time to make a measurable impact!

Why this position:

• Career development in a dynamic, high growth environment
• Passionate, collaborative team

What you’ll do:

• Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post‑sale: implementation, onboarding, engagement, adoption, renewal, and expansion.
• Collaborate with Customer Success, Sales, and Product teams to build account‑based marketing (ABM) programs that drive upsell, cross‑sell, and expansion.
• Develop and deploy segmented email and nurture campaigns using Hub Spot, ensuring timely, relevant communication tailored to user behavior and lifecycle stage.
• Manage customer communication through Churn Zero and coordinate automated messaging to support onboarding, feature adoption, and to mitigate churn risk.
• Partner with marketing leads to design and launch conversion‑rate optimized landing pages to anchor various campaigns.
• Work with Growth, Data and Revenue Operations teams to develop reporting dashboards that help track, analyze, and report on lifecycle marketing KPIs (eg, adoption rates, campaign performance, upsell revenue, churn risk), using tools like Salesforce, Churn Zero, and Hub Spot to uncover trends and opportunities.
• Continuously test and iterate on campaigns to improve performance and meet customer engagement and retention goals.

Who you are:

• Data‑driven mindset: leans into the quantitative with space for qualitative, with experience managing campaign tracking, segmentation, reporting, and attribution.
• Customer‑obsessed: digs deep to really understand the customer journey, their needs, pain points, success measures, and translate those insights into measurable marketing touchpoints.
• Self‑starter: thrives in fast‑paced, evolving environments, helping to bring clarity amid ambiguity and drive results.
• Exceptional collaborator: thrives in cross‑functional environments and is skilled at building relationships virtually and engaging effectively at all levels, including C‑suite.
• Innately curious: asks questions, and brings strong active listening skills.

Requirements:

• 5+ years of experience in lifecycle and/or customer marketing for a B2B SaaS company, preferably in education or training‑related tech.
• Strong track record of planning and executing ABM campaigns that directly drive expansion and upsell. Experience using Zoom Info (or similar) is a plus.
• Highly proficient in Salesforce, Hub Spot, and/or Churn Zero (or similar CRM, marketing automation, and customer success tools).
• Deep…