General Manager Circuit Americas

Join to apply for the General Manager Circuit of the Americas role at Board Room Magazine

Austin, TX

Circuit of the Americas (COTA), the premier motorsports and entertainment venue in North America, seeks an outstanding General Manager to prepare for, open, and operate a new private membership clubhouse. The clubhouse will open in 2026–2027, and the ideal candidate is a proven luxury‑hospitality leader with vision, taste, and hands‑on execution skills to deliver a flawless launch and sustained world‑class performance.

The ideal candidate is highly energetic, member‑centric, and has a demonstrable history of creating and operating high‑expectation private clubs or ultra‑luxury hospitality venues. The successful candidate will thrive in an environment that blends motorsports adrenaline with sophisticated à la carte dining, exclusive events tied to the COTA calendar, and an unparalleled lifestyle experience for a discerning international membership.

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COTA, opened in 2012, is the only purpose‑built Formula 1 Grand Prix facility in the United States. It hosts the Formula 1 United States Grand Prix, MotoGP, major concerts at the Germania Insurance Amphitheater, and dozens of other world‑class events annually. The private club offers members exclusive trackside experiences, premium race viewing, hot laps, garage access, and a growing suite of luxury lifestyle amenities.

The new clubhouse will expand à la carte and private dining, include multiple bars and lounges, spa, fitness center, and flexible event spaces designed for both intimate member gatherings and large‑scale COTA‑tied celebrations. COTA will also build approximately 30 villas adjacent to the clubhouse for member purchase. Concierge service will be provided by the clubhouse team under the General Manager’s purview.

• 250 – Projected Full Membership, TBD Social Members
• $1M Initiation Fee – First 100; additional $250k for each 50 members thereafter
• Gross Revenue – Projected $TBD; F&B Revenue – Projected $TBD
• Annual Dues – Projected $12.5M

The General Manager (GM) is hired and retained by the Owner and reports directly to the Vice President of Motorsports. The GM has full ownership of day‑to‑day operations of the Club at Circuit of the Americas while focusing on the achievement and maintenance of an annual business plan. Emphasis is on consistently enhancing an extraordinary experience for members and their guests.

The GM will manage inventory of key assets—including the new clubhouse, food and beverage, lifestyle amenities—and collaborate with the entire COTA team on exclusive programming to meet service execution expectations.

The GM will provide leadership to staff regarding key programming, events, and activities, balancing multiple interests, perspectives, and the Club’s business and financial objectives. Success requires achieving annual tactical and strategic goals while maintaining the highest level of member satisfaction. The GM will lead all operational aspects of the club and execute the vision of the ownership team.

• Understand the club’s vision and the GM’s role in achieving it.
• Develop a critical path to opening the clubhouse, including hiring and training FOH and BOH opening teams, establishing service culture, standards, and systems before launch.
• Execute a comprehensive 180‑day pre‑opening and 365‑day post‑opening plan.
• Define space use and event programming to leverage Austin’s culinary talent and the COTA event calendar.
• Refine membership categories, pricing, and benefits for the elevated clubhouse offering.
• Implement best‑in‑class systems (reservations, CRM, POS, member app) for seamless, high‑touch service.
• Establish financial controls, forecasting models, and reporting tailored to à la carte and event‑driven operations.
• Recruit, develop, and retain a high‑caliber team capable of delivering luxury service during quiet periods and all COTA events.
• Ensur…