Assistant Manager
Listed on 2026-01-12
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Entertainment & Gaming
Customer Service Rep
About European Wax Center
European Wax Center®, a leading beauty lifestyle brand franchise founded in 2004 by the Coba brothers, offers guests a full suite of waxing services, as well as a proprietary line of beauty products in the skincare, body, and brow categories. EWC provides guests professionally trained and certified waxing experts in a modern environment for a comfortable and luxurious experience focused on EWC’s vision of Revealing Beautiful Skin®.
Confident in the experience, we offer first‑time guests a free wax on some of our most popular services. EWC prides itself on its unique "Waxing for All" business model, and its network of more than 1,000 centers across the U.S.
UPMA Group is a long time franchise partner of European Wax Center. Our belief in this industry leading self‑care brand is evident in every level of our business vision, values and mission. We believe that every single guest who through the door of our centers to feel amazing, look beautiful, be confident and of course – Walk In and Strut Out.
We also believe that each associate who works at our company should be able to thrive, to build wealth and to grow within our UPMA caring community. We want our associates to feel fulfilled and valued and look to this as a satisfying career – not just a job. We're growing, glowing and thriving – all we're missing is you!
the Role
The Assistant Sales & Service Manager (ASM) is responsible for ensuring every guest has a memorable and inviting experience while delivering the company’s desired financial results. This role heavily collaborates with and assists the Center Manager. This includes but is not limited to; helping to lead a team of Guest Service Associates and Wax Specialists, consistently modeling guest service behaviors, recruiting, development and retention of talent, loss prevention, expense control, associate training, and center cleanliness.
This position also focuses heavily on front desk high performance sales through authentic guest communication and consistent associate coaching. This is considered a growth role with many of our ASMs successfully elevating into Center Manager positions during their tenure with EWC UPMA.
- Ensures the center exceeds guest’s expectations by delivering an inviting and memorable brand experience with every guest that walks in the door.
- Creates guest intimacy with each transaction, building brand loyalty and creating a guest for life. Promotes sharing the experience with friends and personal networks.
- Trains Associates to establish trust and build guest confidence by becoming experts in package sales and products, to reach their goals and produce desired results.
- Ensures that all guest transactions are handled in a friendly and efficient manner leaving a positive lasting impression.
- Produces results. Helps manage productive center shifts to ensure the center meets and exceeds established sales goals. Lead team Associates to do the same by embracing, practicing, and coaching all guest experience behaviors that contribute to high performance sales.
- Partners with Center Manager to take smart risks and seek creative value‑added solutions to challenges.
- Takes ownership and accountability for creating a positive work environment that increases productivity and reduces turnover, by sharing all Brand Best Practices.
- Communicates business goals and priorities to maximize Associate performance, increase sales opportunities and profitability.
- Celebrates positive Associate performance and partners with Center Manager to identify performance opportunities for ongoing feedback and development.
- Maintains presence through effective floor sales leadership ensuring staff coverage in all areas of the center.
- Analyzes business reports, creates and executes SMART Action Plans in partnership with the Regional Center Manager to improve any results.
- Helps to retain a talent pool and is proactive in ensuring all positions are filled in a timely manner.
- Coaches Associates for current and future career possibilities.
- Creates a learning environment by implementing brand programs in…
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