Search and Marketplaces Media Manager

About Nood:
Nood is building the next generation of beauty‑tech: powerful at‑home devices and high‑performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.

The Performance Search & Marketplaces (PPC) Lead is a hands‑on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end‑to‑end. This person is responsible for account architecture, day‑to‑day optimization, and a disciplined testing cadence that drives profitable growth.

• Own Google Ads (Search, Shopping, Performance Max, You Tube/Discovery where appropriate) for DTC acquisition and efficiency
• Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments
• Build and maintain clean account structure, consistent naming, and a documented testing roadmap
• Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next
• Translate ad + search term learnings into clear cross‑functional priorities for:
  • creative testing briefs (hooks, angles, claims, formats)
  • landing page focus areas (CRO inputs)
  • Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)

• Amazon / Marketplace Advertising (Retail Media)
• Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale)
• Cross‑Functional Collaboration

• Google Ads Ownership (DTC Acquisition)
• Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute)
• Build and refine account architecture: match‑type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing
• Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment
• Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch)
• Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap
• Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense
• Establish repeatable playbooks for:
  • new SKU launches
  • promo and tentpole moments (Prime Day, BFCM, seasonal events)
  • budget pacing and spend efficiency during high‑volume windows
• Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing)
• Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the "next best actions."
• Use Shopify + Triple Whale (and platform‑native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset
• Produce a weekly scorecard that includes:
  • spend, revenue, efficiency (ROAS/MER where applicable), contribution‑margin orientation
  • CAC proxy and cohort‑quality signals where available
  • query/keyword and product target insights (winners/losers)
  • what changed, why, and what’s next
• Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly)
• Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early
• Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops
• Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness
• Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails
• Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high‑quality and retargeting is strategically aligned

• Audit and rebuild/clean core Google and Amazon account architecture where needed
• Establish consistent naming, budgets, and a testing cadence
• Ship a weekly reporting format that leadership can rely on without interpretation…