Marketing Programs Specialist

Overview

At Qualia, we've built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process. Our SMB and Enterprise products bring together users from across the real estate ecosystem—home buyers and sellers, lenders, title and escrow agents, and real estate agents—onto a single shared digital closing platform, providing greater clarity and transparency to real estate transactions.

Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.

Qualia is one of the few at-scale vertical SaaS companies with state-of-the-art agentic AI capabilities, which gives us a once-in-a-generation opportunity to transform how real estate transactions are processed. With recent breakthroughs in multi-agent AI, we're positioned to automate major components of the industry and unlock value far beyond traditional SaaS economics.

The Marketing Programs Specialist will serve as the operational engine for our prospect and customer marketing motions. You will directly support our Managers, Sr. Managers, and our Director of Demand Generation by executing high-volume campaigns that drive pipeline, advocacy, and customer adoption.

This is a hands-on execution role perfect for a marketer who loves the technical side of marketing and wants to learn how a world-class B2B SaaS org operates. You must be comfortable working in an environment where priorities shift based on business needs. This is an owned media role (e.g., email, webinars, gated assets), not a paid media role.

• Build and deploy marketing campaigns ensuring flawless execution and cross-functional coordination with PMM, Design, Ops, and Content teams
• Manage audience segments to ensure the right message reaches the right prospect/customer at the right time
• Partner with demand generation team members to write, build, and QA emails, surveys, in-app guides, and landing pages, ensuring campaigns are technically sound and optimized for deliverability and engagement
• Build and launch campaigns for new gated content, ensuring all tracking, forms, workflows, and Salesforce campaigns are executed flawlessly
• Leverage AI tools to accelerate campaign production, deployment, and optimization while maintaining quality standards
• Serve as the final line of defense for QA on links, copy, rendering, etc
• Support in-house webinars in partnership with various internal teams, including content creation, recruitment of speakers, dry runs, video editing, promotion, and operational setup
• Manage deliverables for trade partners, including submitting monthly ads, managing sponsored content calendars, and handling invoice payments
• Drive customer advocacy by identifying advocates, designing and conducting customer interviews, and producing case studies and testimonials
• Support Sales Enablement efforts via list and sequence development
• Collaborate with Field Marketing to maximize ROI from sponsored and hosted events through pre-event promotion and post-event follow-up

• Maintain reporting frameworks that track actuals vs. targets across customer/prospect segments, products, and campaigns
• Identify opportunities to improve campaign performance through better segmentation, messaging, and channel mix, based on engagement metrics, conversion data, and pipeline contribution
• Partner with Marketing Operations to analyze campaign performance, create or enhance automated workflows, and ensure data quality and completeness

• 2-4 years of B2B marketing with a strong track record in campaign/program management for owned media channels. SaaS experience strongly preferred
• Proven ability to build, launch, measure, and optimize multi-touch email campaigns
• Experience managing, producing, and promoting B2B webinars
• Excellent project management skills: able to define scope/requirements, prioritize appropriately, meet deadlines, and keep stakeholders informed
• Strong writing and editing skills; comfortable collaborating cross-functionally
• Well-organized self-starter with an ownership mentality and…