Performance Marketing Manager

Freedom Solar Power is one of the largest and fastest-growing solar installation companies in the United States. Founded in Austin in 2007, our residential business serves Texas and Florida and our commercial business has a nationwide reach. At Freedom Solar Power, our strong reputation in the industry is based on our dedication to quality workmanship and outstanding customer service. The mission is to enable our customers to live more powerfully by harnessing clean, affordable, and reliable energy from the sun.

We take great pride in living by these 6 core values:

• Pride in Quality Craftsmanship
• Go Above and Beyond
• Put People First
• Have a Humble Heart
• Give a Damn
• Shoot Straight

We are seeking a highly analytical and data-driven marketer to own the performance and strategy of our entire paid media portfolio. This is a high-impact role with one primary goal: generating a consistent, high-quality pipeline of leads for our residential solar, HVAC, generator, and home battery services.

You are an expert in full-funnel, B2C lead generation and are obsessed with optimizing for a target Customer Acquisition Cost (CAC). In this role, you will be the single point of accountability for paid lead generation. You will be responsible for managing our digital agency, strategically testing new channels (both online and offline), and owning the lead volume and budget reporting.

This role requires a "roll-up-your-sleeves" attitude, a deep understanding of data, and a relentless drive for results.

This role will report to the Head of Marketing.

• Paid Media Strategy & Performance Accountability
• Own the Numbers:
  Be the single source of truth for all paid media KPIs (CPL, CAC, Lead Volume, Budget). You are responsible for hitting monthly and quarterly lead generation targets.
• Budget Management:
  Develop, manage, and forecast the entire paid media budget, ensuring we pace effectively and maximize ROI for every dollar spent.
• Performance Reporting:
  Deliver weekly and monthly performance reports to leadership, translating complex data into actionable insights and strategic recommendations for growth.
• Channel Optimization:
  Relentlessly analyze and optimize performance within our core digital channels, including Google (PPC, LSA) and Paid Social (Meta), to improve lead quality and reduce CAC.
• Agency & Partner Leadership
• Drive Agency Performance:
  Lead and manage our digital advertising agency, holding them accountable for performance. Push them beyond simple campaign management to actively test, optimize, and deliver results.
• Strategic Partner:
  Act as the primary strategic partner to the agency, providing them with the data, customer insights, and creative direction they need to succeed.
• Vendor Management:
  Source, vet, and manage relationships with other agency partners or lead generation vendors, negotiating contracts and ensuring they meet our high standards for lead quality.
• Full-Funnel Experimentation & Growth
• Channel Expansion:
  Design and execute a structured testing roadmap to unlock new, scalable growth channels.
• Digital Testing:
  Launch and measure experiments in emerging digital platforms (e.g., CTV, Reddit, programmatic display, etc.) to identify new lead sources.
• Offline Testing:
  Develop and execute a data-driven plan to test offline channels, including direct mail, billboards, and door hangers, with a rigorous focus on measurable ROI and tracking.
• Cross-Functional Collaboration
• Sales Alignment:
  Partner closely with the Sales team to create a tight feedback loop. Understand lead quality, conversion rates by channel, and use that sales data to optimize audience targeting (geo, home type, etc.).
• Brand & Creative Partnership:
  Collaborate with the brand marketing team to develop a pipeline of high-performing ad creative. Use data to inform the creative process, sharing insights on what resonates with consumers.
• Conversion Rate Optimization (CRO):
  Partner with our web and lifecycle teams to identify and implement website changes (e.g., landing pages, forms) to optimize the conversion funnel and improve lead capture rates.

• 6+ years of hands-on B2C performance marketing experience, with a heavy focus on direct-response lead generation.
• Proven track record of managing significant paid media budgets and being held accountable for lead volume and Customer Acquisition Cost (CAC) targets.
• Expert-level analytical skills:
  Ability to analyze complex data sets, identify trends, and make data-driven decisions. You must be comfortable in spreadsheets and analytics platforms (Google Analytics GA4).
• Deep, hands-on experience with the Google Ads (Search, PMax) and Meta Ads platforms.
• Excellent project management and communication skills.

• Experience in the home services industry (HVAC, etc.) or a high-consideration B2C purchase.
• Demonstrable experience taking an offline channel (like direct mail) from an idea to a scalable, measurable program.

At Freedom Solar,…