Senior Art Director

Description Overview

Legal Zoom’s Brand & Creative team is looking for a Senior Art Director to help define our visual strategy and elevate creative from concept through execution across every channel where our brand shows up. In this role, you’ll bring a strong visual point of view, a systems mindset, and a deep understanding of how design and storytelling drive brand and business outcomes.

You’ll partner closely with copywriters, designers, video editors, strategists, and channel owners to translate briefs into distinctive concepts, mood boards, graphics, and videos that make Legal Zoom’s story clear, compelling, and consistent. Your roots in advertising and brand design give you a sharp sense for concept and storytelling, and your experience extends beyond single campaigns into building holistic, scalable brand systems and guidelines.

This role requires a balance of conceptual thinking, hands‑on design craft, production know‑how, and cross‑functional collaboration. You’ll serve a key role on the team—setting the visual bar, giving clear, actionable feedback, and helping elevate the work of those around you.
Ideal candidates will be located in or near Los Angeles.

You will

• Define the visual strategy for key brand and marketing initiatives, elevating creative from concept through execution to ensure brand consistency, clarity, and impact across channels.
• Contribute to and help evolve the visual system for Legal Zoom’s brand, including look and feel, typography, color, composition, photography, illustration, and motion, and help enforce brand guardrails across all assets.
• Lead the creative development of performance advertising across static, video, and audio and employer brand content from initial concept through final execution, translating complex ideas and technology into clear, compelling visual narratives that bring Legal Zoom’s story and products to life while aligning with business goals, audience needs, and brand standards.
• Be hands‑on as needed, independently creating storyboards, presentations, and design assets, and contributing graphic design work to move ideas forward with speed and clarity.
• Provide visual direction and actionable, craft‑focused feedback to designers, writers, editors, and external partners, leading reviews that help teams execute efficiently and effectively against the brief.
• Partner closely with brand strategy, product marketing, growth, communications, production, and channel owners to adapt ideas by audience, platform, and format, ensuring work feels native to each channel while staying true to the brand.
• Ensure creative quality on shoots, meeting technical specifications, accessibility standards, and performance and testing requirements.
• Help evolve, document, and socialize Legal Zoom’s brand and design elements in ways that are scalable, clear, and easy for teams and partners to apply consistently.
• Stay close to cultural, design, and platform trends, bringing fresh, insight‑driven ideas that push the brand forward while remaining grounded in business objectives.
• Contribute to the team’s operations and creative culture, sharing best practices, championing design craft, and helping raise the overall visual bar of the organization.

You have

• 6–8 years of experience as an Art Director or Senior Art Director on an in‑house team or at a top‑tier creative agency, with a portfolio featuring work for modern consumer or technology brands.
• A portfolio demonstrating concept‑driven campaigns, clear visual narratives, and thoughtful use of typography, color, layout, and imagery across cohesive systems, not just one‑off executions.
• Experience leading creative from brief through launch, balancing a clear creative point of view with collaboration, iteration, and on‑time delivery in fast‑paced environments.
• Experience directing photography, illustration, and video from pre‑production through post, collaborating with internal teams and external partners.
• Strong cross‑functional collaboration skills, with a low‑ego, feedback‑friendly approach and a passion for design craft and storytelling.
• Bonus:
  Experience in legal, financial, or professional services; familiarity with performance marketing; and prior in‑house experience at a growth‑stage or scaled consumer brand.

Join us in making a difference as we build our future! Legal Zoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. Legal Zoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.