Podcast Brand & Culture Strategist

Position Overview

Big Deal by Codie Sanchez — a top 10 business podcast and top 100 overall on Spotify USA — is looking for a Brand & Culture Strategist to help shape how the world sees and talks about this show. We're already hitting millions of views and downloads organically. Now we need someone who lives at the intersection of culture, creativity, and audience obsession to grow the brand to another level.

Codie Sanchez is the fastest rising voice in business, investing, and media, with 12M+ online followers. We have the content, the credibility, and the momentum. What we need is a creative mind who feels the pulse of culture before it's obvious — someone who thinks about brand identity as much as distribution, who can make this show feel like a cultural fixture, not just another podcast.

This isn't a traditional marketing role. You're a taste-maker, a trend-spotter, and a creative force who happens to care deeply about how an audience grows and stays.

• Brand identity and voice. You know who we are and how we should show up everywhere — visually, tonally, contextually. You protect and evolve the brand as we scale.
• Cultural positioning. You have an instinct for what's happening in culture right now — online and IRL. You spot trends early and find ways to insert the show into the right conversations, moments, and movements.
• Social and platform fluency. You understand how content travels across Tik Tok, Instagram, You Tube, Linked In, and X. You know what native content looks like on each platform and can brief or shape creative accordingly. You're not just repurposing — you're building platform-specific brand presence.
• Creative direction. You work with our editors, producers, and design team to push the creative output. Thumbnails, clips, hooks, series concepts — you have opinions and taste, and you're not afraid to use them.
• Audience intuition. You understand who our listener is, what they care about, and what makes them share. You think about the fan experience, not just the funnel.
• Experimentation. You move fast, test ideas, learn, and iterate. You're not precious. You kill what doesn't work and double down on what resonates.

• Noticed a cultural moment (e.g., a trending conversation around small business ownership) and rapidly repositioned three upcoming episode clips to tap in. Engagement spiked. You brought the insight to the Executive Producer and reshaped two upcoming episode angles.
• Audited our Instagram and Tik Tok presence and identified a brand consistency gap. Redesigned the clip format strategy, briefed the editors on a new visual and copy style, and rolled out a cohesive look within two weeks.
• Identified a new creator or media personality whose audience overlaps perfectly with ours. Built out a collaboration pitch. Took it to the EP. Now it's in motion.
• Reviewed listener comments and DMs across platforms to find recurring language and sentiment. Used that to inform a new content series concept that the team is building out next quarter.

• Executive Producer — you're a creative partner, bringing brand and culture perspective to every editorial conversation.
• Short-form and long-form editors — you brief them, push them, and elevate their output with brand clarity and platform intelligence.
• The business — you understand that brand builds real commercial outcomes: community growth, audience loyalty, and cultural relevance that compound over time.

• Deep cultural fluency — you're online in the right ways, you catch things early, and you have taste
• Strong creative instincts across copy, visuals, and content formats
• Genuine understanding of social platforms (Tik Tok, Instagram, You Tube, Linked In, X) and how audiences behave on each
• Comfort with data — you can read performance metrics and translate them into creative decisions
• Fast-moving, low-ego, high-output work style
• Bonus: experience in media, creator brands, or editorial environments

• Audience growth and engagement quality
• Brand consistency and creative output
• Cultural moments captured and converted
• Listener-to-community conversion
• Overall show relevance and share-of-conversation

Full-time, in-office role at our Austin, Texas headquarters

• 100% company-paid health, dental, and vision
• 100% company-paid short and long-term disability, life, and accident insurance
• Unlimited PTO + 8 paid holidays
• Option to enroll in a 401(k) plan via Vestwell with competitive match options
• Free access to all Contrarian Thinking courses and flagship communities