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Social Media Copywriter

Job in Austin, Travis County, Texas, 78716, USA
Listing for: The Content Factory ATX
Full Time position
Listed on 2026-02-14
Job specializations:
  • Creative Arts/Media
    Content Writer / Copywriter, Creative Advertising / Marketing
  • Marketing / Advertising / PR
    Content Writer / Copywriter, Creative Advertising / Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

We’re a content marketing agency that helps brands grow through storytelling — producing high-quality video content that connects with audiences and drives business results. From strategy and filming to editing, scheduling, distribution, and even lead generation, we handle the entire content lifecycle for our clients.

We’re looking for a Copywriter who understands how to write for video, attention spans, and performance—not just words on a page.

About the Role

The Copywriter is responsible for writing compelling, clear, and engaging video scripts for organic content and paid advertisements across the Meta Platform, including Instagram and Facebook.

Key Responsibilities Scriptwriting
  • Write short-form video scripts for both organic content and paid ads.
  • Develop strong hooks, clear messaging, and compelling calls-to-action.
  • Adapt tone and style to match each client’s brand voice and audience.
  • Write scripts optimized for retention, engagement, and conversions.
  • Collaborate with the team to brainstorm video concepts and content angles.
  • Translate marketing objectives into creative ideas and script formats.
  • Iterate on scripts based on performance data and feedback.
Client & Internal Collaboration
  • Revise scripts based on internal and client feedback.
  • Participate in creative planning calls when needed to align on messaging and direction.
  • Ensure scripts are delivered on schedule and ready for production timelines.
Research & Messaging
  • Research client brands, offers, and competitors to write relevant and persuasive messaging.
  • Stay current on short-form video trends, ad formats, and platform best practices.
  • Identify patterns in high-performing ads and content to inform future scripts.
Qualifications
  • 2+ years of copywriting experience (marketing, ads, or content preferred).
  • Strong understanding of direct response principles and audience psychology.
  • Experience writing for short-form video, ads, or social media content is highly preferred.
  • Ability to write clear, concise, conversational scripts that sound natural when spoken.
  • Highly organized and able to manage multiple deadlines.
What Success Looks Like
  • Scripts are clear, engaging, and easy for clients to deliver on camera.
  • Content produced from your scripts performs well in engagement and conversion metrics.
  • Revisions are minimal because messaging is strong and aligned upfront.
  • Production teams consistently receive scripts on time and ready to shoot.
Nice to Have
  • Experience writing UGC-style scripts or creator briefs.
  • Familiarity with Meta Ads, Tik Tok Ads, and You Tube Shorts creative styles.
  • Experience in a marketing agency or content production environment.
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