Digital Content Producer

Digital Content Producer – Responsibilities

• Lay the foundation for KXAN’s digital efforts, keeping platforms updated with breaking news and stories that embrace our investigative and First Warning Weather brands.
• Lead by daily example, deploying best practices while creating and editing original content.
• Take ownership of , the KXAN News App, KXAN+ connected TV apps and KXAN social platforms during each shift, curating the homepage.
• Cover breaking news with accuracy and speed across multiple platforms to reach the widest audience.
• Prioritize, create and curate content using metrics such as pageviews and video views to gauge success.
• Gather and write news through research, interviews and on‑site attendance; analyze background, determine emphasis, length, format and multimedia elements, and organize material accordingly.
• Pitch on‑brand local and trending stories in addition to daily news coverage.
• Review copy and correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines; curate content from sister stations and other feeds, share and distribute high‑performing content, clip and publish video for  and other platforms.
• Demonstrate expert understanding of social media platforms (Facebook, X, Instagram and others), sharing content creatively.
• Ensure all content meets company standards for journalistic integrity and production quality.
• Cross‑train by learning assignment desk mechanisms and how they integrate with digital delivery; perform other duties as assigned.

• Collaborative approach to idea generation and quality control.
• Comfortable learning new technology independently and quickly.
• Flexibility to adapt to change.
• Thrives under deadline pressure.
• Self‑motivated and competitive.
• Strong multi‑tasking abilities.
• Responds positively to feedback.
• Strong communicator.
• Knowledge of SEO best practices and AP Style.
• Strong understanding of analytics systems; experience with Chartbeat and Adobe Analytics is a plus.
• Proficiency in Microsoft work spaces; HTML, CSS and Photoshop experience is a plus.
• Schedule flexibility (may include nights, weekends).

Entry level

Full‑time

Marketing, Public Relations, and Writing/Editing

Broadcast Media Production and Distribution