Brand Creative Lead

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At Terra Firma, we’re redefining how the world moves earth for construction. Founded by former Space

X engineers and backed by Bain Capital Ventures, Terra Firma is automating construction to make it faster, cheaper, and safer. We bring principles of simplification, iteration, acceleration, and automation—used in space exploration—to infrastructure. Accelerating infrastructure unlocks progress across every domain and helps solve humanity’s toughest challenges.

We are looking for a creative lead to document and share our mission. You will put Terra Firma on the screen, capturing moments where software touches steel, autonomy meets dust, and robotics changes what is possible on a jobsite. This hands‑on role blends director of photography, lead editor, and storyteller. You will work directly with the founders and engineering team to translate complex robotics, construction sites, and terrain into high‑signal, cinematic content.

Your job is to capture and ship proof of what we are building, depicting our retrofitted heavy machinery with a premium, product‑first visual treatment and shipping content that attracts top‑tier talent and partners.

• Own our brand development and narrative; work with branding partners when necessary.
• Spend time in the field and on the shop floor shooting high‑fidelity video and quality images of our robots in action; find beauty in the dirt and drama in the code.
• Own the entire post‑production pipeline; color‑grade footage to look cinematic.
• Collaborate with our engineering team to translate their technical work into content that explains the hard problems we are solving and attracts the world's best talent.
• Manage our online presence, treating every post like a product drop; monitor the cultural conversation and insert Terra Firma into the narrative with high‑signal updates.
• Oversee the production and maintenance of all brand, video, and visual assets.
• Manage merchandise, HQ visual assets, brand “goodies,” and visual campaigns.

• 2+ years of experience in brand management, video/visual production, editing, and/or creative direction.
• A portfolio that proves you have a distinct aesthetic fitting hardware, robotics, construction, etc.
• Proficiency in video editing software and design tools like Figma.
• Comfortable in a technical environment, motion graphics, and VFX; not afraid of coding and leveraging AI tools for better brand positioning.
• Ability to work with drones for aerial visual recording.
• Experience filming hardware, machinery, or industrial environments.
• A strong personal brand or evidence of building a community online.
• Understanding of “Pro Res Log” workflows and cinematic color grading.

• Portfolios with only PDF case studies will be ignored; please include brands, websites, reels, campaigns, etc. you have built.
• Must be willing to work extended hours or weekends when needed to support critical deadlines or triage urgent deployment issues.
• Ability to work in a fast‑paced, scrappy startup environment where “perfect” is the enemy of “shipped.”
• Must be willing to relocate to Austin, TX if not within commuting distance.

Base compensation will vary based on relevant experience and education. Salaries and leveling will be determined on a case‑by‑case basis if an offer is extended. Our total compensation package also includes equity in Terra Firma. Relocation packages are available to help cover moving costs, if applicable.