Senior Content Strategist

Senior Content Strategist

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support—connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

A Place for Mom is seeking a Senior Content Strategist with a strong editorial background and experience in content automation and AI. This role will drive the content strategy that supports our site experiences, ensuring our content maintains the accuracy, depth, and empathy families expect—while leveraging technology to scale efficiently.

• A sustainable, scalable content strategy that blends editorial excellence with AI innovation.
• An authoritative, trusted content experience that performs strongly in traditional and AI search and drives user engagement.
• A thriving expert panel that contributes regularly to thought leadership and educational content.
• Efficient content operations supported by clear governance, automation, and high standards of quality.

• Lead content roadmaps across our digital ecosystem, ensuring clarity, accuracy, and SEO and GEO health.
• Develop and manage content governance frameworks that balance editorial quality with scalable automation and AI-assisted production.
• Partner with SEO, product, and analytics teams to identify opportunities for new content and continuous optimization.
• Establish quality standards and workflows for human + AI collaboration, including review loops, editorial oversight, and voice consistency.

• Identify opportunities to leverage the expertise of a panel of contributors—gerontologists, senior living professionals, and other subject matter experts—to strengthen authority and credibility.
• Collaborate with experts and internal stakeholders to translate insights into accessible, trustworthy, and actionable content.
• Oversee freelance writers and editors to uphold editorial excellence across all content types.

• Partner with product, data, and AI teams to define how automation and generative AI can enhance content creation, curation, and personalization.
• Develop prompts, workflows, and content review systems for AI-assisted publishing while maintaining high editorial standards.
• Identify and test new technologies that improve scalability, efficiency, and user relevance.

• Collaborate with PR and other team members to ideate and produce thought leadership content and proprietary insight reports that position A Place for Mom as an industry authority.
• Translate data and trends into narratives that inform, inspire, and build trust with families, partners, and media audiences.
• Support development of nurture content across channels to deepen engagement and guide families along their senior living journey.

• 5+ years of experience in editorial strategy, content operations, or digital publishing.
• Demonstrated success in managing large-scale informational content ecosystems.
• Strong understanding of SEO and GEO, content governance, and performance measurement.
• Experience integrating AI and automation into content creation workflows.
• Exceptional editorial judgment and writing/editing skills, with a sharp eye for voice, accuracy, and empathy.
• Proven ability to collaborate cross-functionally with SEO, product, UX, and data teams.

• Familiarity with prompt design, content evaluation frameworks, and AI model feedback loops.
• Strong data literacy and ability to translate insights into editorial recommendations.

• Base Salary: $75,000-$85,000
• Bonus: 10%
• Benefits:
• 401(k) plus match
• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off

#Remote

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