Mobility Associate; Go-To-Market & Lead Generation

Mobility Associate (Go-To-Market & Lead Generation)

Location:

Austin, TX (Must reside in or be willing to relocate to Austin) Work Model:
In-office at Capital Factory 3 days per week Department:
Commercial – Texas

Glīd is redefining freight mobility through an integrated Road-to-Rail logistics platform which provides Mobility-as-a-Service (MaaS). We work at the intersection of rail, ports, first-mile trucking, and industrial supply chains to unlock underutilized infrastructure, improve freight economics, and reduce operational friction across the first mile logistics ecosystem.

Texas represents one of the most strategically important freight markets in North America. We are building a commercial team capable of structuring complex, infrastructure-aligned freight partnerships grounded in operational and financial discipline.

The Mobility Associate is a hybrid between a high-performance SDR and a Go-To-Market Engineer.

Your primary responsibility is to build and execute a top-of-funnel pipeline that feeds qualified opportunities to the Mobility Solutions Manager.

This is not strictly a cold-calling role. This is a systems-driven, analytics-forward prospecting role.

You will:

• Map freight corridors and identify target accounts aligned with Glīd’s MaaS model.
• Use Clay and other automation platforms to build enriched, segmented prospect lists.
• Design and optimize outbound systems using tools like Clay, Heyreach, and other AI-enabled workflows.
• Conduct initial qualification conversations grounded in freight economics and operational realities.
• Maintain rigorous CRM hygiene and structured lead scoring inside Hub Spot.

This role requires both technical competence and logistics industry awareness.

• Define and refine Ideal Customer Profiles (ICP) across:
  • Rail-served shippers
  • Port-adjacent operators
  • Drayage and first-mile carriers
  • 3PL and freight brokers
  • Industrial and commodity shippers
• Research freight corridors and logistics clusters across Texas.
• Identify companies with:
  • Rail access
  • High drayage exposure
  • Port throughput sensitivity
  • Intermodal inefficiencies
• Use data to prioritize target segments aligned to deployment feasibility.

You will serve as the internal expert in Clay and inbound data workflows.

Responsibilities include:

• Building Clay workflows to:
  • Source targeted company lists
  • Enrich contact data
  • Segment based on operational criteria
  • Trigger manual and/or automated outreach sequences
• Integrating Clay outputs into Hub Spot cleanly and accurately.
• Designing and optimizing multi-channel outbound campaigns (email, Linked In, phone call sequencing platforms).
• Leveraging AI tools for research, personalization, and campaign testing.
• Continuously testing messaging and conversion performance.

• Conduct structured discovery calls to qualify:
  • Freight lane fit
  • Operational constraints
  • Decision-making structure
  • Economic viability
• Capture clean, actionable intelligence in CRM.
• Score leads based on data-backed criteria.
• Transition qualified opportunities to the Mobility Solutions Manager with structured briefs.

• Maintain pristine data hygiene in Hub Spot.
• Analyze funnel performance and recommend adjustments.
• Support the commercial team with data pulls and segmentation insights.

• Working knowledge of:
  • First-mile logistics
  • Drayage economics
  • Rail-served shipping
  • Port throughput dynamics
  • Freight margin structures

• Proficiency with Clay (or strong willingness to master it quickly).
• Experience with outbound automation tools (Heyreach, sequencing tools, CRM workflows).
• Strong Excel proficiency (data cleaning, segmentation, filtering, basic modeling).
• Highly analytical mindset - comfortable working with structured data.
• Ability to think in systems, not just activities.

• Clear, structured communicator.
• Comfortable speaking with logistics operators.
• Process-driven and metrics-oriented.
• Detail-obsessed when it comes to CRM accuracy.

• Experience building outbound systems from…