Sr Customer Sales Analyst, Amazon & Whole Foods

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.”

Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths – and your role is key to helping us build on it.

Reporting to the Sr National Account Manager, Amazon & Whole Foods, the Sr. Customer Sales Analyst will support growing Vital Farms’ grocery presence within total Amazon & Whole Foods enterprise business. You’ll manage the details that keep our sales organization running smoothly – from deductions and supply chain performance to reporting and analytics – while also gaining exposure to customer-facing work, category reviews, and strategic planning including internal business reviews.

The right candidate will have a strong analytical foundation, a desire to work cross-functionally, and ambitions to grow.

• Produce recurring weekly and monthly reports for Whole Foods and Amazon, including POS performance, shipment trends, distribution tracking, promotional effectiveness, and DC/FC-level service metrics.
• Pull, clean, and analyze data from Nielsen, SPINS, Circana, Amazon Vendor Central, and the WFM Supplier Portal to identify gaps, velocity drivers, promotional ROI, and business trends.
• Build and maintain reporting dashboards and scorecards to support Sr Account Manager with real-time visibility into business performance.
• Partner with Category Management and Insights to translate data extracts into actionable insights that support Vital Farms’ growth in the Natural and eCommerce channels.

• Monitor weekly demand signals, forecast accuracy, and fill-rate performance for both Whole Foods and Amazon.
• Identify and escalate supply chain risks, such as out-of-stocks, late shipments, or DC/FC imbalances, to ensure strong service levels.
• Support demand planning through data validation, forecast tracking, and identifying variances or trends that may impact upcoming orders or promotions.

• Review, validate, and track Whole Foods and Amazon trade deductions with a focus on data accuracy, documentation, and alignment with promotional calendars.
• Analyze recurring deduction patterns and provide data-backed recommendations to improve processes and reduce invalid claims.
• Support internal trade spend reporting, reconciliation, and variance tracking.

• Provide data extracts, analytical summaries, and reporting support for internal Sales, Supply Chain, and Finance teams.
• Assist in preparing inputs for customer-facing materials by supplying accurate data sets, insights, and trend analyses.
• Ensure data consistency across dashboards, systems, and internal tools through regular audits and updates.

• Bachelor’s degree in business, finance, supply chain, marketing or other related fields.
• 3+ years of CPG experience in sales support, supply chain, finance, analytics, or Sales Category Management. Experience supporting Whole Foods Market and Amazon preferred.
• Ability to travel 25-30% for customer & internal meetings, including training, etc.
• Must be located near a major regional airport, Austin Texas preferred.
• Strong analytical skills with proficiency in Excel & PowerPoint; familiarity with data visualization tools (Power BI) is a plus.
• Exposure to…