Product Marketing Director

Base pay range

$/yr - $/yr

At Mongoose, we believe every conversation matters. We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our AI‑enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus‑wide.

As the Director of Product Marketing, you’ll lead the strategy and storytelling that connect our product vision to customer outcomes. You’ll drive the positioning, messaging, and go‑to‑market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution.

• Lead Product Positioning & Narrative:Lead the development of clear, compelling, insight‑driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle. You’ll translate complex capabilities into simple, powerful stories that resonate with higher‑ed buyers, inform the market, and differentiate Mongoose in a crowded space
• Drive Go‑To‑Market Strategy & Execution:Build and run end‑to‑end GTM motions for new products, features, and enhancements—partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities. You’ll define launch tiers, orchestrate cross‑functional readiness, and deliver clear assets that equip the field to win
• Lead Lifecycle & Segment Strategy:Design and optimize full‑funnel programs that support awareness, adoption, expansion, and retention. You’ll craft segment‑specific value propositions, build persona frameworks, and create lifecycle journeys that help institutions understand the value of conversational intelligence at every stage of engagement, driving not only new business, but also customer expansions and renewals
• Build High‑Impact Sales Enablement:Create the messaging frameworks, competitive positioning, objection handling, pitch decks, battle cards, and training programs that empower Sales to tell a strong, consistent, value‑driven story. You’ll ensure the team has what they need—when they need it—to convey value confidently, handle competitive pressure, and close deals
• Fuel Customer Adoption & Expansion:Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross‑sell and up‑sell motions. You’ll build campaigns, resources, and programs that help customers unlock the full value of the platform and expand their usage over time
• Turn Insights Into Strategy:Be the voice of the market internally—bringing structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization. You’ll analyze data across channels, distill it into actionable recommendations, and ensure we’re building and messaging for what higher ed truly needs
• Elevate Mongoose’s Category Leadership:Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market. You’ll collaborate on thought leadership, support demand generation efforts, and help define the narratives that position Mongoose as the trusted partner for institutions seeking deeper, more meaningful connections
• Collaborate Across the Company:Work hand‑in‑hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement. You’ll be a connector who brings clarity, orchestrates cross‑functional rhythm, and ensures that every team is rowing in the same direction

• A Strategic product marketer:You can move seamlessly between big‑picture narrative and hands‑on execution—someone who understands the market deeply, tells compelling stories rooted in insight, and influences buying decisions across the entire customer lifecycle. You’re energized by the intersection of…