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Sr. Customer Marketing Manager

Job in Austin, Travis County, Texas, 78716, USA
Listing for: ClosingLock, INC
Full Time position
Listed on 2026-01-10
Job specializations:
  • Business
    CRM System
Job Description & How to Apply Below

Closinglock is modernizing the real estate world’s way of transferring information and funds to eliminate wire fraud and provide a secure, easy-to-use platform for title companies, law firms, and other financial services to protect themselves and their clients from wire fraud. We act in the long-term best interests of our customers by understanding their needs and challenges. When our customers win, we win.

To date, we have protected over $250B+ in funds related to residential property transactions. Closinglock’s platform has been used by clients in all 50 states and across 42 countries.

Closinglock is headquartered in Austin, TX, with an office in downtown Austin. Today, the company has grown to 100+ employees across product & engineering, sales, partnerships, customer success, marketing, and finance.

Mission

Simplify the real estate closing experience for all parties

Vision

Provide a secure and efficient transfer of data and funds

The inherent value of what we offer with our fraud prevention platform and modern payment solution for real estate is protecting a homebuyer’s largest investment in their life.

We are rapidly expanding our team and are seeking exceptional talent. Our current team is comprised of top performers across the board, and we will continue to hire in this manner. We firmly believe that top performers want to work with other top performers. We have a lot of fun at work because we trust each other and respect each other's talents, abilities, and experiences.

We are hyper-focused on a shared vision, and our company's strength is based on the unparalleled quality of our team. There is no limit to what we can accomplish together!

Check out our website to learn more about our company.

About the Role

We’re looking for an experienced, strategic and hands‑on Senior Customer Marketing Manager to build and lead our lifecycle marketing and customer advocacy programs from the ground up. You will own the full lifecycle and architect our customer advocacy efforts. Closinglock is a usage‑based business, so it’s critical that our customers are enabled to succeed with our products and they understand how and why they should use it.

The Senior Customer Marketing Manager will be responsible for developing, planning, and optimizing marketing campaigns across various stages in their journey to increase product usage, engagement and retention, improve the customer experience and drive revenue. This strategic individual contributor will act as the owner of the customer journey, and will work cross‑functionally with sales, operations, product, and account management to deliver data‑driven, high‑impact programs that drive adoption, retention, and customer‑generated growth.

There is a lot of white space for a strategic and driven marketing leader to come in and deliver a large impact at a growing organization. If you're ready to make a difference and shape the future of customer experience at Closinglock, apply today and join us in shaping how money moves in real estate.

What You’ll Do Lifecycle Marketing & CRM
  • Design and build the end‑to‑end customer lifecycle at scale, including onboarding → adoption → usage → renewal/expansion.
  • Implement marketing automation and CRM — including segmentation, triggers, nurture flows, behavior‑based journeys, re‑engagement.
  • Define and track key metrics (KPIs) for lifecycle performance (activation rate, retention, usage, engagement, churn risk, expansion, etc.). Build dashboards and reporting frameworks.
  • Design and execute multichannel lifecycle programs across email, in‑app messaging, product notifications, and other customer touchpoints to deliver timely, relevant communications based on user behavior and lifecycle stage.
  • Collaborate with Rev Ops/Data/BI to determine operational needs for enablement and to ensure data cleanliness, tracking, and attribution logic.
  • Analyze behavior & data, run experiments (A/B tests, nurture vs control, reactivation vs control), optimize journeys based on insight.
  • Collaborate cross‑functionally with Product, Customer Success, Rev Ops, and Sales to align messaging, lifecycle triggers, and customer experience.
  • Segment customers for personalization…
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