National Account Manager-ECommerce

The National Account Manager-e-tailers is responsible for leading and executing sales strategies to drive revenue growth, profitability, and brand presence across key eCommerce, digital partners, and managing our April Aire e-store. This role manages national e-tailer accounts online-first or omni-channel partners, serving as the primary point of contact and strategic business owner for each account.

Remote: Ideal candidate lives within 150 miles from Wisconsin.

The ideal candidate has strong experience managing pure-play eCommerce accounts, understands digital merchandising, online marketing levers, pricing dynamics, and fulfillment models, and can collaborate cross-functionally to accelerate April Aire’s performance in the dot-com channel.

• Own and manage relationships with assigned national e-tailer accounts, serving as the primary point of contact and trusted business partner.
• Develop and execute joint business plans (JBPs) with e-tailer partners focused on revenue growth, profitability, assortment expansion, and long-term strategic alignment.
• Drive sales performance through optimized digital merchandising, including product assortment, content, SEO/SEM alignment, conversion optimization, and on-site placement.
• Partner closely with Channel Marketing and eCommerce teams to plan and execute promotions, media programs, seasonal campaigns, and new product launches across e-tailer platforms.
• Lead pricing strategy execution, promotional planning, and margin management while maintaining brand integrity and competitive positioning across online channels.
• Manage demand forecasting, inventory planning, and replenishment coordination to ensure strong in-stock performance and fulfillment execution.
• Analyze sales performance, traffic, conversion, and market data to identify trends, opportunities, and risks; translate insights into actionable growth initiatives.
• Monitor competitive activity within the eCommerce landscape, including pricing, assortment, content, and promotional tactics.
• Lead contract negotiations, annual agreements, and renewal discussions to ensure favorable commercial terms and sustainable partnerships.
• Represent the voice of the e-tailer customer internally, advocating for tools, processes, and resources needed to drive mutual success.
• Bachelor’s degree in business, marketing, or related field.
• 5+ years of account management, preferably with e-tailers, online marketplaces, or digital-first retailers.
• Demonstrated success driving revenue growth and managing high-volume eCommerce accounts.
• Proven record of achievement with a passion for winning and consistently exceeding sales and growth targets.
• Strong experience managing national eCommerce or e-tailer accounts, ideally within home improvement or consumer durable goods categories.
• Collaborative influencer with the ability to manage cross-functional partners without direct authority.