Digital Marketing Degree Programs

January 13, 2025 | Admin

Marketing strategy is vital to the success of any business, but as technology evolves, digital formats are starting to replace the older, more traditional channels. If you want to be on the cutting edge of the latest marketing strategies, known as digital marketing or online marketing, then earning your digital marketing degree could be a great option.

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Marketing practices are the strategies and tactics that businesses use to build relationships and loyalty with their customers in order to generate interest in their products and services. Traditional marketing is any type of marketing that isn’t online, and some formats have been around for centuries (for example, ads in newspapers or billboards alongside roads). Other forms of traditional marketing include any type of print, broadcast (like radio or TV), phone, direct mail, or outdoor advertising.

However, with the advent of the internet nearly thirty years ago, digital and online marketing has started to outpace the more traditional formats. Different types of digital marketing include:

• Social media marketing
• Pay-per-click (PPC)
• Display
• Search engine optimization (SEO)
• Affiliate marketing
• Content marketing
• Influencer marketing

In response to the increased demand for employees who understand these types of marketing channels and how to implement them, many schools have started to create Digital Marketing degree programs versus traditional Marketing programs. These programs include the fundamentals you’d learn in a traditional marketing program but mainly focus on marketing strategy and technology for online platforms.

Do you want to take a look at some different marketing degree options? Take a look at the 15 best digital marketing degree programs in our list below!

If you’re interested in the growing field of digital marketing, then it makes sense to take the next step and enroll in a digital marketing degree program. This type of degree program may go by several different names, including:

• Digital Marketing
• Online Marketing
• Business Administration – Digital Marketing Concentration
• Social Media Marketing
• Digital Advertising & Marketing

A digital marketing degree is a great way to build a solid skillset in the fundamentals of marketing while mastering a wide spectrum of digital media channels. Marketing is a broad field, and almost every business requires professionals who are savvy in this area. Jobs you could pursue with a degree in digital marketing include:

If you’re ready to review the best degree program options for you, take a look below. We’ve ranked the best digital marketing degree programs based on two factors: tuition cost per credit (lowest is best) and graduate enrollment (highest is best). To see which program might be the best fit for your goals and schedule, take a look at our ranking below!

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• Points: 26

Liberty University offers a Bachelor of Science in Business Administration (BSBA) that helps students become digitally savvy marketing professionals who can use multiple forms of online media to reach customers, sell products, and grow businesses. This degree program provides graduates with a well-rounded marketing skill set, including knowledge of digital marketing practices like web analytics, mobile marketing, customer retention, and site optimization.

Courses include Conversion and Optimization, Consumer Retention through Digital Marketing, Marketing Research, and Digital Marketing in a Virtual World.

Tuition Per Credit: $390

Course: BSBA in Digital Marketing and Advertising

Bellevue College offers a Bachelor of Applied Science in Digital Marketing that helps students hone their digital marketing skills through a combination of on-campus and online classes. Students learn the latest online marketing strategies and digital technology to prepare for careers as marketing…