VP, Commercial Sales

Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter:
Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life's unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Location:

Aurora (IL), United States

Location:
Remote (U.S.) | Travel: ~75%

Reporting to:
President, North America

We are looking for a strategic and results-driven Vice President of Commercial Sales to lead our U.S. sales organization and drive continued growth and market leadership across our hearing care portfolio.

This is a senior executive role with full accountability for a ~$600M revenue business, leading a team of 7-8 direct reports and an organization of approximately 185 sales professionals nationwide.

As VP, Commercial Sales US, you will define and execute the commercial sales strategy across the United States, ensuring delivery of revenue, contribution margin, and market share objectives.

You will play a critical role in strengthening our competitive position, building high-performing teams, and shaping the future of our commercial organization.

This role requires a visionary and hands-on leader who thrives in a complex matrix environment and brings deep expertise in commercial sales leadership.

• Develop and execute the U.S. commercial sales strategy aligned with broader company objectives.
• Ensure a market-driven, customer-centric and growth-focused approach across all channels and brands.
• Drive commercial excellence and create a sustainable competitive advantage.

• Lead, coach and develop a high-performing national sales organization.
• Foster a culture of accountability, collaboration and continuous improvement.
• Build strong succession plans and proactively develop top talent pipelines.

• Own revenue and contribution margin targets.
• Set clear KPIs and monitor performance to ensure consistent delivery.
• Drive accurate forecasting, reporting and disciplined execution of commercial initiatives.
• Ensure effective implementation of marketing and promotional campaigns to accelerate growth.

• Partner closely with Marketing, Operations, Finance, Commercial Excellence and Global Key Accounts.
• Align on product launches, pricing strategies and customer initiatives.
• Collaborate with channel leaders to deliver an integrated customer approach.

• Build and maintain strong relationships with key customers, distributors and healthcare providers.
• Oversee key account strategies to drive customer loyalty and long-term partnerships.
• Represent the organization externally, including speaking engagements and industry forums.
• Provide ongoing market insights and competitive intelligence to the executive team.

• Manage the U.S. sales budget and ensure effective allocation of resources.
• Monitor financial performance and optimize operational efficiency.
• Partner on pricing strategy to maximize portfolio value and profitability.

• Lead the organization through change in a dynamic and evolving market.
• Embed a continuous improvement mindset across the commercial organization.

• 15+ years of progressive commercial sales leadership experience, ideally within healthcare, medical devices, distribution, or consumer technology.
• Proven track record of building, developing and leading high-performing sales organizations.
• Experience selling to business owners, including independent retailers (large and small).
• Strong financial acumen and P&L management experience.
• Ability to understand and influence customer economics and organizational impact.
• Experience designing and implementing organizational programs and processes to enhance customer effectiveness.
• Confident public speaker with experience presenting at conferences and executive forums.
• Bachelor's degree in Business, Marketing, Healthcare or related field (MBA preferred).

• Decisive, results-oriented and accountable.
• Sets high expectations and drives performance.
• Communicates clearly and creates alignment across stakeholders.
• Inspires others and builds trust quickly.
• Strategic thinker with a long-term, systems-oriented mindset.
• Comfortable navigating complexity and leading in fast-changing environments.
• Curious, self-aware and committed to continuous learning.

This is a high-impact leadership opportunity for an executive who…