DIW​/DBM - Marketing Tech & Data Consultant; Rental Industry Focus

Position: DIW/DBM - Marketing Tech & Data Consultant (Rental Industry Focus)
* ** Make Data Consumable:
** Partner with rental and related insights and analytics teams to ensure DIW/DBM data is structured and accessible, enabling them to build powerful visualizations and actionable reporting.
* ** Drive GA4 & Site Performance:
** Consult with digital site and app owners to leverage Google Analytics 4 (GA4) data, identifying integration points that improve user experiences, conversion rates, and overall platform health.
* ** Drive AI-Powered Marketing:
** Partner with dealers and marketing teams to leverage
** Google Analytics 4 (GA4)
** data with AI capabilities, enabling predictive audience modeling, automated campaign optimization, and more personalized customer journeys.
* ** Optimize Dealer Marketing Spend:
** Guide dealers on using DIW/DBM data to refine their marketing and audience segmentation, ensuring they maximize ROI on their digital campaigns.
* ** Strategic Discovery:
** Facilitate sessions with stakeholders to uncover "blind spots" in the customer lifecycle, identifying where data-driven insights can solve previously unaddressed customer problems.
* ** Technical Translation:
** Bridge the gap between business needs and technical execution by converting business requirements into clear Epics, Features, and Support Cases for architecture and engineering teams.
* ** Adoption & Change Management:
** Drive the deployment of DIW/DBM tools, ensuring dealers understand the value proposition and successfully integrate data into their daily decisioning.
* ** Process Governance:
** Refine intake and handoff processes to ensure that business requirements are accurately prioritized within the data ecosystem teams.
* *
* Education:

** Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making.
** Customer Focus:
** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.  
** Creativity:
** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.  
** Relationship Management:
** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.  
** Technical Excellence:
** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges**.  Vendor/Supplier
** Management:
Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).  
** Digital Marketing:
** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
* ** Educational Foundation:
** A four-year bachelor’s degree in Digital Marketing, Analytics, eCommerce, or a related field, or equivalent professional experience.
* ** Analytics Expertise:
** Google Analytics Individual Qualification (GAIQ) with a proven track record of using GA4 to drive marketing insights.
* ** Cloud & Data Proficiency:
** Hands-on technical experience with Google Cloud Platform (GCP), specifically Big Query, alongside Snowflake and general data lake integration.
* ** Marketing Technology Savvy:
** Deep understanding of Mar Tech stacks, digital marketing products, and the technical documentation required to bridge business and engineering teams.
* ** Strategic Communication:
** Superior verbal and written skills with the ability to influence executive management and facilitate complex discussions across diverse global cultures.
* ** Agile Project Management:
** Proficiency in Azure Dev Ops (ADO) for managing Epics and User Stories, combined with strong program management and change management expertise.
* ** Global

Collaboration:

** Extensive experience leading distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments.
* ** Software

Competency:

** Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting.
* ** Institutional Knowledge:
** In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred.
* Medical, dental, and vision benefits
* Paid time off plan (Vacation, Holidays, Volunteer, etc.)
* 401(k) savings plans
* Health Savings Account (HSA)
* Flexible Spending Accounts (FSAs)
* Health Lifestyle Programs
* Employee Assistance Program
* Voluntary Benefits and Employee Discounts
* Career Development
* Incentive bonus
* Disability benefits
* Life Insurance
* Parental leave
* Adoption benefits
* Tuition Reimbursement
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