Head of Client Coverage Marketing, CIB

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Requisition Number: 48702
Job Location: Singapore, SGP
Work Type: Office Working
Employment Type: Permanent
Posting

Start Date:

13/02/2026
Posting End Date: 27/02/2026

The Global Head of Client Coverage Marketing role sits at the intersection of business strategy, client insight, people leadership, and disciplined operational excellence to deliver marketing strategies. The role is responsible for shaping and executing marketing strategies that deepen client engagement, strengthen market position, and support frontline teams in delivering growth.

You will translate business priorities into compelling, insight-led marketing programs that elevate the client experience across strategic segments. Working closely with relationship teams, product partners, and senior leadership, you’ll identify opportunities to drive relevance in every client interaction—ensuring marketing is a catalyst for commercial impact.

Success in this role requires strong people and stakeholder skills: guiding teams, aligning cross-functional partners, and uplifting marketing talent through coaching, collaboration, and high-performance culture. You’ll demonstrate sound judgment and ownership across brand and operational risks—embedding best-practice controls to protect the organisation and uphold our standards in every market touchpoint.

Overall, this role combines strategic acumen, business partnership, talent leadership, and operational discipline to deliver integrated marketing that accelerates client growth and reinforces trust.

• Develop a forward-looking marketing strategy aligned to business priorities, client segmentation, and growth ambitions.
• Use client insights, and performance analytics to shape strategic choices and optimise investment.
• Build clear value propositions and campaign frameworks that support client acquisition, deepening, and retention.
• Partner with product, digital, communications, and analytics teams to create unified go-to-market plans.
• Translate strategy into executable roadmaps with defined metrics, milestones, and resource requirements.

• Work closely with coverage teams to understand market dynamics, client needs, and frontline challenges.
• Identify opportunities to elevate client engagement through thought leadership, events, targeted content, and personalised outreach.
• Ensure marketing programs are commercially relevant, measurable, and directly linked to client outcomes.
• Serve as a strategic adviser to senior business stakeholders, influencing decision-making and prioritisation.
• Embed a culture of continuous improvement, using data to refine campaigns and enhance return on investment.

• Maintain strong management of brand, legal, compliance, and operational risks in all marketing activity.
• Embed consistent controls, approval processes, and documentation across campaign workflows.
• Exercise sound judgment in assessing reputational impacts and escalating issues where required.
• Identify areas for process improvement, and recommend ways to increase CABM functional effectiveness, and improve operational efficiencies.

• Lead and inspire marketing talent by setting clear expectations, providing coaching, and building capability across the team.
• Foster a highly collaborative working culture across marketing, coverage, communications and external partners.
• Champion modern marketing practices including digital marketing, content excellence, data-driven decisions, and operational discipline.
• Contribute to talent development initiatives, succession planning, and performance uplift across the wider marketing function.
• Role model behaviours that create an inclusive, client-focused, high-performance culture.

• Develop and embody a proactive strategy: anticipate brand, marketing, and communications emerging risks and trends, and shift away from reactivity
• Lead risk management practices, both reputational and operational, to ensure risks are proactively identified and mitigated across CABM markets, and all issues are reported/escalated…