Alumni Engagement Coordinator
Listed on 2026-01-23
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Marketing / Advertising / PR
Marketing Communications, Digital Marketing, PR / Communications, Social Media Marketing
About Us
Augusta University is Georgia's innovation center for education and health care, training the next generation of innovators, leaders, and healthcare providers in classrooms and clinics on four campuses in Augusta and locations across the state. More than 12,000 students choose Augusta for educational opportunities at the center of Georgia's cybersecurity hub and experiential learning that blends arts and application, humanities, and the health sciences.
Augusta is home to Georgia's only public academic health center, where groundbreaking research is creating a healthier, more prosperous Georgia, and world‑class clinicians are bringing the medicine of tomorrow to patient care today.
Job
Location:
Augusta University
Full/Part Time:
Full Time
Regular/Temporary:
Regular
Reporting to the Director of Alumni Engagement, the Alumni Engagement Coordinator leads the development and execution of a comprehensive alumni communications strategy in partnership with key stakeholders to ensure consistent, thoughtful messaging aligned with departmental goals. Responsibilities include creating integrated communication plans for events, programs, and volunteer opportunities, managing digital communications such as email campaigns, website content, and e‑newsletters, designing and producing marketing materials using design tools like Canva and Adobe, and managing social media platforms (Facebook, Instagram, Linked In) to engage alumni and track metrics to measure success.
The position also utilizes a CRM system to manage constituent data, generate reports, and support targeted outreach efforts. Some travel is required to support program needs.
- Alumni Communications Strategy & Execution – Collaborate with PAE, the Director of Communications for PAE, and Communications & Marketing colleagues to create an annual strategy for alumni communications that is consistent and thoughtful. Develop integrated communications plans for events and programmatic activity to align with the overall divisional calendar and strategy, and execute a comprehensive array of communications related to programming, volunteer opportunities, and alumni benefits, collaborating with embedded communication representatives.
- Integrated Digital Communications Development – Develop, implement, and maintain a dynamic, clearly defined digital communications strategy aligned with other University departments, including but not limited to email communication, website content creation and management, and e‑newsletters.
- Design and Development – Proactively collaborate, brainstorm, and strategize with multiple teams/clients to create and design a wide range of marketing and communications materials, including invitations, online form development, signage, and direct mail. Experience working with design platforms (Canva, Adobe InDesign, Photoshop, Illustrator, etc.).
- Social Media Engagement – Content creator for all social media platforms used to engage alumni including Facebook, Instagram, and Linked In. Manage and enhance the platforms to engage with alumni and embed metrics annually to measure the success of each platform.
- Data Management – Utilize a CRM system to track and manage constituent data, generate reports, and create targeted lists or queries. Leverage the CRM for email outreach and ongoing communication with constituents.
- Program Development and Brand Promotion – Manage the Alumni Owned Business program, highlighting and sharing businesses and recruiting new businesses and Alumni Bookshelf. Spearhead all promotional items for Alumni Engagement by designing and purchasing items through approved vendors in collaboration with communications and marketing. Some travel required.
- Perform all other related duties/tasks as assigned.
- Bachelor's degree from an accredited institution in business, communication, professional writing, journalism, marketing or a related field with a minimum of one year of demonstrated experience in professional writing, communication, digital media, or related professional experience.
- Master's Degree.
- Three to five years' related…
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