Marketing Manager

# Marketing Manager## •### @The Legends Way Posted  on 8/28/2025
• Full-time##

Job Description
** Marketing Manager** (Georgia Tech)
** LEGENDS & ASM GLOBAL
** Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
** Legends
* * brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
** ASM Global**, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.
** GLOBAL SALES
** A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals.

Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.
** LEGENDS & THE PROJECT | GEORGIA TECH
** The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.
** ESSENTIAL DUTIES AND RESPONSIBILITIES
*** Lead Georgia Tech’s digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, corporate partnerships, and 50/50 raffle sales.
* Build customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations.
* Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams.
* Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for Georgia Tech and eVenue websites.
* Coordinate with Paciolan, Salesforce, and other partners.
* Coordinate paid advertising campaigns for ticket, events and retail initiatives.
* Work closely with the Marketing team to initiate and develop content for all digital marketing channels, including email, websites, search, social media, etc.
* Assist in copywriting, editing, and proofreading copy for email and website.
* Assist with managing digital surveys, website form submissions, and customer communication subscriptions.
* Develop website landing pages for ticketing initiatives.
* Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand.
* Assist with analyzing the performance of digital marketing channels via various analytics platforms.
* Oversee execution of digital communications including email and social media: pre/live/post event updates, automated messages, etc.
* Monitor and analyze all traffic on our digital marketing channels during events.
** QUALIFICATIONS
* * To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to…