CRM Lifecycle Marketing Manager

Overview

The CRM Lifecycle Marketing Manager will be responsible for shaping and executing customer lifecycle strategies that drive more intentional, coordinated, and effective CRM communications across Stellantis brands. This role focuses on developing customer journeys, aligning communications across teams, and helping establish governance models that balance business needs with a strong customer experience.

As Stellantis continues to evolve and optimize its CRM capabilities, this role will play a key part in ensuring lifecycle marketing efforts are strategic, scalable, and set up for long-term success. The ideal candidate brings hands-on CRM experience, strong lifecycle marketing instincts, and the ability to work across a complex, matrixed organization.

• Develop and manage customer lifecycle strategies across prospect, owner, and retained customer journeys
• Define and document end-to-end customer journeys, including key triggers, messaging priorities, and moments that matter
• Partner with brand and channel teams to ensure CRM communications align to lifecycle intent rather than isolated campaigns
• Identify opportunities to improve relevance, sequencing, and progression across CRM touchpoints
• Help establish and maintain a CRM governance framework that prevents over-communication and improves coordination across teams
• Support the development of communication guardrails, including frequency management, prioritization, and audience eligibility
• Act as a point of alignment when multiple CRM initiatives compete for the same audiences
• Promote best practices for lifecycle-driven planning and customer-first decision making
• Translate lifecycle strategies into clear, actionable requirements for CRM execution teams
• Partner with analytics and data teams to ensure lifecycle programs are measurable and optimized over time
• Support testing and optimization efforts to improve engagement, conversion, and customer experience
• Contribute to the ongoing evolution and optimization of Stellantis CRM Operating Model as use cases expand
• Work closely with marketing, digital, analytics, IT, and agency partners to align lifecycle plans with enterprise priorities
• Communicate lifecycle strategies and journey logic clearly to both technical and non-technical stakeholders
• Provide thought leadership on lifecycle marketing trends and best practices

• Bachelor’s degree in Marketing, Advertising, or related field
• 8+ years of experience in CRM, lifecycle marketing, marketing automation, or customer journey management
• Hands-on experience planning or managing multi-stage CRM programs across email, SMS, and/or digital channels
• Strong understanding of CRM platforms, customer data, and journey orchestration concepts
• Experience operating within a matrixed, enterprise environment with multiple stakeholders
• Ability to bring structure and clarity to complex or evolving marketing ecosystems
• Strong communication and organizational skills
• Ability to work cross-functionally and communicate clearly across technical and business stakeholders
• Strategic thinker with the ability to translate insights into action and scalable execution

• Ability to clearly communicate complex concepts through simple, focused storytelling and well-structured presentations
• Automotive, subscription, or connected-product experience is a plus