Salesforce; CRM Product Manager - Digital Platforms

Position Description - ICT – Customer Relationship Management (CRM)
As the Product Manager for digital platforms within the ICT SMKG organization, you will be responsible for the roadmap and delivery of the features needed to fulfil customer needs and business goals. You will work closely with cross‑functional stakeholders from design, marketing, business to ensure successful product development and launch. You will refine priorities and lead execution to achieve the desired outcomes.

• Manage strategy and product roadmap, ensuring alignment with the company's overall goals.
• Manage your product backlog independently, leading both business and technical decision‑making through coordination and collaboration with cross‑functional partners and business leaders.
• Define each product evolution as User Stories, prioritizing them within your Product Backlog, and support execution through agile methodologies.
• Work closely with development, design and other teams to ensure product features are developed as planned.
• Communicate with other teams or leadership to provide updates on delivery timelines, product progress, upcoming releases or changes in priorities, status, risks and escalations.
• Build relationships with key stakeholders who contribute to the definition and ongoing support of the digital platforms.
• Manage a development team, encouraging team spirit and ensuring everyone collaborates effectively to meet the team's mission.

• Bachelors degree in Business, Data Science, Statistics, Business Analytics, Management Information Systems, Computer Science, IT, or a related field
• 5+ years of Customer Relationship Management systems experience
• Experience in product management and agile methodologies
• Strong customer‑obsessed attitude
• Ability to manage multiple priorities and lead cross‑functional teams
• Results‑driven and self‑motivated
• Written and verbal communication skills
• Ability to collaborate, build relationships and influence people
• Strong organizational skills, ability to work under pressure and manage multiple priorities with competing resource demands
• Good interpersonal skills and ability to build relationships at all levels of the organization
• Direct Experience in campaign development, testing and deployment
• Experience in Data and Cloud architecture
• Experience in CRM solutions, primarily Salesforce Clouds
• Strong Knowledge of Software and Content Development life cycles
• Experience with Digital Asset Management systems integrations
• Experience with web site content management systems integrations