Sr. Business Developer

Auburn Hills, MI
1500 Atlantic Blvd
Auburn Hills, MI 48326, USA

Alps Alpine, a leading manufacturer of electronic components and automotive infotainment systems, has brought the world numerous “First 1” and “Number 1” products since its founding in 1948. The Alps Alpine Group currently operates 110 bases in 26 countries and regions, supplying roughly 40,000 different products and solutions to around 2,000 companies worldwide. Those offerings include devices such as switches, sensors, data communication modules, touch input panels, actuators, and power inductors;

electronic shifters, remote keyless entry systems, and other automotive units; consumer electronics like car navigation and audio-visual systems; and systems and services such as digital keys based on smartphone apps and blockchain technology, and remote monitoring.

As a key contributor to the Alpine brand business unit, the Sr. Business Developer will identify, create, and scale new business opportunities within the lifestyle service strategy. This role is responsible for gathering and orchestrating economic, industry, and consumer data to identify new start-up business opportunities and propose them to senior management. This position will take a leadership role, ownership, and influence project teams/managers within sales, marketing, and engineering that will support our new rebrand positioning with a new start-up business mentality.

The ideal candidate will apply a strong mix of leadership, analytical expertise, sales/business acumen, and cross‑functional collaboration to drive insights that shape the company’s strategic direction. As a key contributor to new business opportunities, the candidate will work in a fast‑paced environment to test market new service offerings.

• Conduct surveys, focus groups, and interviews.
• Use various statistical tools to evaluate growth opportunities using market, competitor, and financial analysis.
• Identify gaps or opportunities in the market.
• Work with marketing to analyze customer data, identify opportunities to enhance the customer journey, and drive retention, loyalty, and lifetime value.
• Help define go‑to‑market strategies for new products or services.

• This position could require travel to test market and to achieve objectives.
• Take ownership and report on assignments by the Director of New Business Development and Marketing or brand leadership.
• Take on projects; manage, lead, and execute key New Business Development, follow up with responsible parties, and make sure projects are completed on timeli>
• Build relationships with project teams and managers to help drive completion of high‑quality deliverables.
• Ensure punctual attendance per the defined work schedule and comply with the attendance policy for time reporting, break periods, and overtime if applicable.
• Own revenue targets tied to strategic accounts or partnerships.
• Build and manage a high‑quality pipeline (often fewer but larger deals).
• Forecast accurately and manage risk across deals.
• Work closely with Sales (as needed) to avoid overlap and maximize impact.

• Prepare reports, dashboards, and visualizations to summarize findings.
• Present recommendations to management or clients to support decision‑making.

• Predict future market trends, sales potential, and consumer behavior.
• Help plan product launches, advertising campaigns, and budgeting.

• Track marketing campaigns and product performance against goals.
• Suggest adjustments based on real‑time data.

• This position could require travel to test markets and to achieve objectives.
• Take ownership and report on assignments by the Director of New Business Development and Marketing or brand leadership.
• Take on projects; manage, lead, and execute key New Business Development initiatives, follow up with responsible parties, and make sure projects are completed on time.
• Build relationships with project teams and managers, to help drive completion of high‑quality project deliverables.
• Ensure punctual attendance per defined work schedule and comply with the attendance policy for time reporting,…