Multicultural Marketing Director

Description

The primary responsibility of the Director Multicultural Marketing - Corporate is to ensure the day-to-day operations of our non-domestic VIP players, non-domestic VIP events, non-domestic concerts, and the non-domestic bus programs for WCH properties is standardized and using industry best practices. All duties are to be performed in accordance with departmental and WCH’s policies, practices, and procedures. This job works with and provides direction to each WCH property’s Asian Marketing Player Development staff to maximize revenue and profitability from WCH’s high-end guest segment.

Our genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.

Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best.

We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer.

The resulting creation of wealth will grow opportunities for all.

• Ensure each property’s Asian (non-domestic) Host program is managed effectively by creating departmental policies, Asian (non-domestic) Host coding rules, develops standardized reports for managing hosts and event performance, establishes goals and expectations, tools and accountability
• Creates corporate agreements for Asian (non-domestic) Marketing to get the best pricing for concerts, technology platforms, off-site VIP events, travel for player trips, and procurement of gifts/prizes for VIP events or guests
• Increases Asian (non-domestic) VIP revenue, number of coded Asian (non-domestic) VIPs, number of Asian (non-domestic) VIP trips and average Asian (non-domestic) VIP ADT
• Works with the property’s Director of Asian Marketing to develop and execute Asian (non-domestic) VIP events
• Sets goals for each property’s Asian (non-domestic) Casino Marketing team and assists in developing business plans to ensure performance and profit objectives for short and long-term goals are met
• Ensures that corporate comp policies and procedures are followed and maintained
• Works with the Corporate Data and Analytics Department to develop reporting and analysis that can be utilized by the property’s Casino Marketing Department
• Oversee Asian (non-domestic) VIP events, Asian (non-domestic) concerts, hotel & spa (as applicable) are yielded to maximize revenues
• Manages Asian (non-domestic) entertainment events and setup, which includes, but is not limited to: event scheduling, seating and staffing; ticket sales and delivery; and fulfillment of entertainer riders (where applicable)
• Responsible for developing Asian (non-domestic) bus programs and coordination to assure such bookings are profitable and scheduled/directed towards casino needs
• Other duties and responsibilities as assigned

• High School diploma or GED–
  required
• Bachelor’s Degree in Business, Marketing, or a Related Field AND three (3) years’ experience in an Asian Marketing and Player Development Management position–
  required
  • OR Seven (7) years’ experience in an Asian Marketing and Player Development Management position–
    required
  • OR Five (5) years’ experience in an Asian Marketing and Player Development Management position with Wind Creek Hospitality–
    required
• Ten (10) years experience in a Player Development Asian Marketing Management position
  - required
• Seven (7) years of experience as a Director or above of Asian Marketing or Asian Player Development Department at a Class III property that includes Table Games
  - required
• Must have extensive knowledge in writing, revising Tribal/Gaming control board internal controls –
  required
• Must be fluent in Cantonese or Mandarin
  - required
• Experience in casino floor and hotel operations
• Extensive knowledge of CMP and Opera systems or equivalent casino operations systems
• Must be proficient in database analysis, planning and execution of campaigns/events
• Must be a self-starter with a strong sense of urgency in tackling challenges
• Must have strong leadership, organizational, communication, human relations, and decision-making skills
• Must have an exceptional “Service Attitude”
• Must have excellent verbal and written communication skills
• Must have Superior people skills
• Must have a high level of professionalism
• Must be able to achieve goals and work high pressure environment based on making quotas
• Willing and able to work various hours and shifts, including nights, weekends, and holidays
• Willing to travel and participate in training as recommended or required
• Must have a Tribal Gaming License (or the ability to obtain and maintain a license) is required for this position
• Must have willingness and ability to work in a smoke/secondary smoke environment

Source:
Hospitality Online