Chief Marketing Officer

Overview

At Restless Leafs Inc., we address societal challenges by creating meaningful products, platforms, and solutions that bridge income and skill gaps. Utilizing both traditional methods and innovative approaches, we are committed to fostering greater opportunities for communities. Our mission is deeply rooted in driving positive change and empowering individuals through impactful initiatives.

The CMO of Restless Leafs Inc. is instrumental in developing high-level strategies and in-depth communication planning methods. With you leading the company’s communication team, you help shape Restless Leafs Inc.’s voice online and off-line. You set the department’s goals and measurement strategies. External and internal communication are important, as you treat each as a priority. As CMO, you make high-level decisions and determine the long-term strategy of the company.

While overseeing Restless Leafs Inc. you’re responsible for keeping the company aligned with overall vision and strategy.

Your Direct Report: President

• Strategic Planning and Oversight:
  Develop and execute the overall marketing and communications strategy, ensuring alignment with the company's vision and long-term business objectives.
• Brand Management:
  Define, champion, and maintain the Restless Leafs brand identity, voice, and positioning across all external and internal touchpoints.
• Team Leadership:
  Lead, mentor, and manage the entire marketing and communications department, fostering a culture of high performance, collaboration, and innovation.
• Budget Management:
  Oversee the marketing budget, allocating resources effectively across various channels and initiatives to maximize ROI.
• Campaign Development:
  Direct the creation and implementation of all marketing campaigns (digital, traditional, content, PR, social media) to drive customer acquisition, engagement, and retention.
• Market Analysis & Insights:
  Conduct regular market research, competitive analysis, and customer segmentation to identify trends, opportunities, and unmet customer needs to inform strategy.
• Performance Measurement:
  Establish key performance indicators (KPIs) and metrics for the marketing department and regularly report on campaign effectiveness and progress toward goals.
• Internal Communications:
  Develop and manage internal communication strategies to ensure all employees are informed about the company's direction, brand standards, and key initiatives.
• Technology Integration:
  Evaluate and implement marketing technology (Mar Tech) solutions to enhance operational efficiency, data analysis, and campaign execution.
• Cross-functional Collaboration:
  Work closely with the President, Sales, Product Development, and other departments to ensure cohesive messaging and integrated go-to-market strategies.
• Public Relations and Media: Act as a key spokesperson for the company, managing media relations, crisis communications, and enhancing the company's public image.