Director of Sales

Overview

Summary of Position — Responsible for leading the hotel's sales strategy to maximize revenue, market share, and profitability. This role oversees all sales activities, manages the sales team, develops key accounts, and works closely with revenue management and marketing to drive group, corporate, and transient business.

Reports to: General Manager

Supervises: Sales Team

• Proven track record of achieving or exceeding revenue targets
• Strong leadership, negotiation, and strategic planning skills
• Experience with hotel CRM systems, PMS, and revenue management tools
• Excellent communication and presentation skills
• Strategic sales leadership and team development
• Financial acumen and forecasting expertise
• Relationship management at executive and corporate levels
• Data-driven decision-making
• Strong organizational and time-management skills
• Work flexible schedule including nights, weekends, and/or holidays as needed

• Bachelor's degree in hospitality management, Business, Marketing, or related field (preferred)
• 5+ years of hotel sales experience, with at least 3 years in a leadership role

• Develop and execute the hotel's overall sales and marketing strategy
• Lead, coach, and manage the sales team to achieve revenue goals
• Establish and grow key corporate, group, and leisure accounts
• Set sales targets, budgets, and forecasts in alignment with hotel objectives
• Collaborate with revenue management on pricing and demand strategies
• Oversee contract negotiations and large account agreements
• Monitor market trends, competitive set performance, and demand drivers
• Represent the hotel at industry events, trade shows, and networking functions
• Ensure accurate reporting, CRM usage, and pipeline management
• Work closely with operations to ensure service delivery meets client expectations
• Perform other duties as assigned by management.

• Friendly Focused – we are committed to creating a fun environment that embraces families and children of all ages.
• Kindness Focused – we demonstrate kindness in everything we do, seeking to uplift and support all of those around us.
• Team Spirit – we foster a respectful workplace where team members work together to exceed our guest's expectations.
• Hearts that Serve – we are driven by a passion to bring joy and happiness to the guests that we serve.
• Take Ownership – we take full responsibility for our actions and the resulting outcomes, embracing personal accountability.

• The ability to attend work predictably and regularly and to be punctual.
• The ability to work varying schedules including evenings, weekends, holidays, and extended hours as business operations dictates
• The ability to read and understand documents, drawings, and instructions (whether presented in written, oral, diagram or schedule form).
• The ability to work with mathematical concepts and to apply concepts to practical situations.
• The ability to work cooperatively with others.
• The ability to deal politely and professionally with customers and coworkers.
• The ability to perform several tasks at once.
• The ability to follow directions or instruction.
• The ability to use a computer to communicate, create, and access information.
• The ability to lift and move 25 pounds.
• The ability to sit/stand/bend/stretch, etc.
• The ability to use hands to finger, handle, or feel and reach with the hands and arms

Physical demands include standing, walking, sitting, reaching, bending, and lifting as described in the role requirements. The job may require varied schedules including evenings and weekends depending on business needs. Specific frequency categories (Constantly/Frequently/Occasionally) and weight considerations are noted in the role documentation.

Environmental Factors:
Extreme Cold (non-weather), Extreme Heat (non-weather), and Loud Noise Level at varying frequencies as applicable to hotel operations.

Other:
Ability to Read;
Ability to Speak English;
Ability to Understand Verbal Directions;
Ability to Report to Work Regularly and on Time;
Ability to Work Safely.