Consumer Lead Engagement Marketing Specialist

Description Position Summary

The Consumer Lead Engagement Coordinator owns the qualification, nurturing, and progression of inbound homeowner leads through the purchase journey for Trex Fencing.

This role serves as the critical connector between marketing-generated leads and our contractor network — ensuring every inquiry is properly qualified, nurtured, and routed to maximize close rates and contractor success.

The ideal candidate combines sales instincts, marketing automation thinking, and operational discipline to continuously improve how we convert interest into installed projects.

1. Lead Qualification & Conversion

• Manage and respond timely to inbound consumer inquiries (web, phone, campaign-driven)
• Qualify homeowners based on timeline, scope, budget, and geography
• Move qualified leads efficiently to the appropriate contractor partner
• Track lead status and follow-up cadence in CRM
• Maintain service level expectations for response time and contractor handoff

2. Outbound Lead Re-Engagement

• Proactively call past or stalled leads to re-activate interest
• Identify objections or friction points in the buying journey
• Reposition value (composite vs. wood/vinyl, contractor availability, etc.)
• Capture feedback insights to refine messaging and process

3. Email Marketing & Automation Development

• Help design and write nurture email sequences aligned to homeowner journey stages:
• Awareness
• Education
• Planning
• Contractor Match
• Post-Quote Follow-Up

Collaborate to build automation workflows

• Test subject lines, messaging, and CTAs
• Analyze engagement metrics and optimize conversion rates

4. Funnel Optimization & Process Evolution

• Continuously evaluate how leads are handed off to contractors
• Identify gaps in qualification, communication, or response time
• Recommend improvements to routing logic, scoring models, and nurture flows
• Develop feedback loop with contractors on lead quality and close rates
• Partner with sales and marketing to refine the full-funnel strategy

5. Reporting & Performance Tracking

• Monitor:
• Lead response time
• Qualification rate
• Contractor acceptance rate
• Close rate by contractor
• Time-to-sale

Deliver regular insights and recommendations to leadership

• Customer-first and comfortable on the phone
• Analytical and process-driven
• Strong copywriter with a persuasive but consultative tone
• Organized and comfortable working in CRM and automation tools
• Comfortable operating in a fast-evolving growth environment
• Proactive and entrepreneurial in building structure where it doesn’t yet exist

• 2+ years in inside sales, lead qualification, demand generation, or marketing automation, sales support, customer service or marketing (manufacturing or distribution preferred)
• Strong attention to detail with the ability to manage multiple priorities under tight deadlines
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite (Excel, Outlook, Word) and CRM systems.
• Experience with CRM systems (Salesforce, Hub Spot, or similar)
• Ability to analyze funnel metrics and translate into action