Account Executive – Molecular Diagnostics​/Primary Care – Atlanta

Job Scope

The Account Executive is responsible for driving revenue growth, new account acquisition, and adoption of Diasorin’s non-acute Point-of-Care (POC) portfolio across a defined territory. The role operates in a hybrid sales model, selling through distribution partners while directly engaging and influencing clinical end-users in physician office labs (POLs), urgent care, retail health, and pharmacy settings. This position requires strong diagnostic sales expertise, distributor-management capability, technical aptitude in molecular/rapid testing, and disciplined territory execution to support Diasorin’s expansion in the non-acute POC market.

Territory includes Southeast – Georgia & North Florida. Candidate must reside in Atlanta.

• Execute a disciplined sales process including prospecting, pipeline development, account planning, and quarterly business reviews.
• Drive adoption of Diasorin’s non-acute POC portfolio through product demonstrations, workflow discussions, and value-based selling.
• Achieve or exceed revenue targets, quota attainment, trial-to-conversion metrics, and territory growth objectives.
• Manage large geographies effectively while prioritizing high-value opportunities.

• Build, coach, and support national and regional distributor partners (e.g., McKesson, Cardinal, Medline, Henry Schein).
• Conduct joint sales calls, ride-alongs, distributor training, and business reviews to accelerate pull-through.
• Support distributor pipeline development, opportunity qualification, and territory execution.
• Monitor distributor KPIs and collaborate to address performance gaps or conflicts.

• Engage confidently with Lab Directors, Medical Directors, nursing leadership, office managers, and clinical teams.
• Deliver customer training, workflow optimization discussions, in-services, and onboarding support.
• Translate technical assay benefits into clinical outcomes, operational efficiency, and financial ROI.
• Maintain understanding of clinical workflows, CLIA-waived environments, and relevant quality metrics.

• Communicate molecular diagnostics concepts including assay performance, sensitivity/specificity, workflow advantages, and instrument differentiation.
• Support new product launches, promotional initiatives, and regional marketing activities.

• Maintain accurate CRM data, forecasting, pipeline quality, activity reporting, and expense compliance.
• Track KPIs including sales calls, demos, distributor activations, trials, conversions, and revenue per account.
• Participate in trade shows, regional events, distributor meetings, and team trainings as needed.

• Bachelor’s degree required; scientific or business-related field preferred.
• 3-7 years of field sales experience in clinical diagnostics, point-of-care testing, molecular diagnostics, medical devices, or lab equipment.
• Proven success selling through distribution partners in non-acute settings (POLs, urgent care, outpatient clinics, PCP offices, retail health, pharmacy-based care).
• Demonstrated ability to meet or exceed quota in a technical, consultative sales environment.
• Familiarity with molecular testing platforms (PCR/NAAT) or related rapid/respiratory diagnostic modalities.
• Strong communication and presentation skills with clinical and administrative decision makers.
• Ability to simplify complex scientific concepts for clinical audiences.
• Strong organization, accountability, and territory management capability.
• Valid Drivers License is required.

• Experience launching new diagnostic or molecular platforms in competitive markets.
• Knowledge of CPT coding, reimbursement dynamics, CLIA regulations, and workflow optimization.
• Existing relationships with key distributor representatives in the region.
• Experience managing multi-state territories.

The hiring range for this position is $110,321 – $149,258 annually and incentive compensation eligible. The salary range for this role represents the numerous factors considered in the hiring decisions including, but…