National Sales Director

High Wire Distilling Co. is an independently owned distillery located in Charleston, SC that produces small batch spirits with a unique agricultural focus. We work with local farm partners to source the most flavorful grains available and develop our recipes using a deliberate culinary approach. We take great pride in the award‑winning spirits we create, spirits made possible when creativity, hard work, and passion for place and craft combine.

High Wire is seeking a senior‑level sales executive with an entrepreneurial spirit to lead a growing company to the next level of success.

The National Sales Manager is responsible for leading and executing the distillery’s national sales strategy across all channels and markets. This role owns distributor management, key account development, pricing and depletion strategy, and revenue growth, while serving as a senior ambassador for the brand in the marketplace.

The ideal candidate combines hands‑on spirits sales experience with strong distributor relationships, a data‑driven mindset, and a passion for building authentic spirits brands. This is a leadership role requiring strategic thinking, disciplined execution, and significant travel.

• Develop and execute a national sales strategy aligned with brand positioning, production capacity, and financial goals
• Set annual, quarterly, and monthly sales targets by market, channel, and SKU
• Drive volume growth, distribution expansion, account engagement, and sustainable depletions
• Partner with founders on pricing, margin management, and market prioritization
• Develop and manage distributor partnerships across all assigned markets
• Lead distributor business communication: goal setting, forecasting, inventory management, and joint business planning
• Ensure alignment on brand standards, pricing, programming, and positioning

• Personally manage key national and regional on‑premise and off‑premise accounts
• Support distributor sales teams through ride‑withs, trainings, and market visits
• Develop channel‑specific strategies (on‑premise, off‑premise, chains, e‑commerce)
• Collaborate with marketing on national and market‑level programming
• Recruit, train, and manage area sales managers, contract employees, and brand ambassadors
• Set clear performance expectations and KPIs
• Coach team members on selling skills, account strategy, and brand storytelling

• Own national forecasting and depletion planning
• Track depletion and shipment performance by SKU, distributor inventory, and velocity metrics
• Provide weekly reporting and insights to ownership
• Collaborate with production team on demand planning
• Use data to inform market expansion, resource allocation, and production planning

• Serve as a senior brand representative at industry events, trade shows, and consumer‑facing activations
• Support PR, education, and advocacy efforts as needed
• Build long‑term relationships with key industry stakeholders

• 7+ years of spirits sales experience, craft or premium spirits preferred
• Proven success managing multi‑state distributor networks
• Existing national or regional key account relationships
• Experience calling on both on‑ and off‑premise accounts
• Demonstrated ability to build brands, not just sell SKUs
• Willingness to travel extensively
• Strong analytical, negotiation, and communication skills
• Candidates based in our distribution footprint are preferred
• Competitive base salary plus performance‑based bonus
• Health benefits and paid time off
• Product allowance and industry perks

• Director

• Full‑time

• Sales and Business Development