Account Development Representative; ADR

Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting‑edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth‑stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top‑tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by Rep Vue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world‑class revenue retention that matches the best in tech.

At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.

As an Account Development Representative (ADR), your focus will be on driving the company’s revenue growth through strategic client engagement and market expansion. You will be responsible for identifying and nurturing business opportunities, upselling to existing clients, and contributing significantly to sales and revenue goals. Leveraging your expertise in software solutions and Hub Spot CRM, you will aim to exceed quotas and support the company’s aggressive growth strategy.

• Aggressively prospect and generate new business leads to achieve and exceed sales quotas.
• Identify upselling and cross‑selling opportunities within existing client accounts to maximize revenue.
• Manage and grow client relationships using Hub Spot CRM, ensuring high levels of satisfaction and retention.
• Analyze client needs and market trends to tailor business development strategies.
• Collaborate with sales and technical teams to align solutions with client requirements and business goals.
• Represent the company at industry events, identifying opportunities for business expansion.
• Provide regular updates on business development activities and progress toward goals.

• 5+ years of experience in outbound prospecting, preferably in a software or technology environment.
• Proven track record of achieving sales targets and driving revenue growth.
• Desire to transition into an Account Executive role within 6 months.
• Strong proficiency in using Hub Spot CRM for business development and client management.
• Excellent relationship‑building skills and a strategic approach to business expansion.
• Advanced outbound/cold‑calling skills, with proficiency in tools such as Apollo, Lusha, and Zoom Info.
• Ability to engage in high‑level conversations with a strong intellectual quotient (IQ).

• Extensive experience in a B2B software sales environment.
• Advanced training or certifications in sales and business development.

• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 days, plus 11 paid holidays
• 401(k) Retirement Plan, 1% match
• Gympass Membership—access to a wide range of gyms and training programs.
• Sports Incentive—receive a monthly bonus when you regularly participate in physical activities.
• Long‑Term Benefit—after four years of service, earn a fully funded trip anywhere in the world.