Director Of Spanish Language Media Sales - Wktb; Telemundo

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formerly known as Gray Television, Inc. The company is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Telemundo Atlanta (also known as Telemundo Georgia) is a leading Spanish‑language TV station serving the Atlanta DMA, owned by Gray Television, providing award‑winning local news, weather, traffic, and community content for the growing Hispanic population on Channel 47.1 and via streaming/cable, focusing on empowering, educating, and connecting with the community through local reporting, digital platforms, and signature events.

We are seeking a well‑qualified, passionate, and goal‑driven Director of Spanish Language Media Sales for Telemundo Atlanta (WKTB). This media professional will work from our Brookhaven offices and will be dedicated to growing broadcast and digital revenue through direct client and agency relationships while managing a team of media executives.

• Prepare and present accurate and comprehensive sales presentations.
• Create clear and concise media plans that detail specifically the products being utilized throughout the month, quarter, and year.
• Look for opportunities to develop monetization solutions for clients and ensure clients receive “best in class” customer service in a timely manner.
• Personally develop and close new business broadcast and digital accounts.
• Experience with creating/executing successful sales workflow processes.
• Knowledge and experience with Hispanic media ad sales and establish close business relationships with local/national advertising agencies and clients.
• Provide Hispanic sales training to local sales AEs and assist in closing and maintaining business, while seeking new local direct accounts.
• Work in a fast‑paced environment and handle multiple challenges simultaneously.
• Achieve all monthly and quarterly budgets/KPI's set by sales management.
• Target and close new business prospects for broadcast and digital/OTT advertising sales.
• Develop and maintain excellent relationships with clients and local/national agencies by identifying clients’ advertising needs and developing customized solutions to meet those needs.
• Experience with non‑traditional revenue (e.g., event sponsor ships, franchise sponsor ships, etc.).
• Communicate effectively with local sales teams and management to ensure accurate generation of revenue tracking reports, pending deals, forecasts, advertisers, contacts, and prospect lists.
• Work with internal departments to manage account stewardship through the process.
• Prepare weekly/monthly/annual sales activity reports and keep the client database up to date by recording all activities, transactions, and communications with clients.
• Lead/attend sales meetings, training sessions, client meetings, and promotions.
• Understand and communicate the resources, products, and capabilities of all of Gray Broadcasting’s assets.
• Maintain and track an accurate forecast by account at all times.
• Bring a high energy level, ambition, intensity, and long‑term perspective to be a core part of building something genuinely significant over time.

• Minimum 5 years of Hispanic experience working with clients and local agencies for TV and digital advertising sales.
• A successful track record of driving…