Physician Liaison

Pay Range

Base pay: $58,000.00/yr - $80,000.00/yr

Atlanta Allergy & Asthma Clinic (AAA), a leading Allergy and Asthma practice and an affiliate of SENTA Partners, is the largest allergy group in Georgia, treating both children and adults at 18 locations across Atlanta and North Georgia. SENTA Partners is a leading Management Services Organization (MSO) specializing in providing comprehensive support to ENT and Allergy private practices. Our mission is to help people breathe better, hear better, live better.

At SENTA, we focus on the operational efficiencies and financial performance of our partner practices, allowing physicians to focus on delivering exceptional patient care. We are committed to fostering a collaborative and supportive work environment where our employees can thrive and grow.

The Physician Liaison is responsible for recruiting and provisioning new patients to assigned offices by building and nurturing relationships with a variety of external referral sources, such as physician groups, hospitals, physicians, nurses, office managers, and referral coordinators. The Physician Liaison builds and grows referral relationships through coordinating sales activities, using a consultative sales approach, virtual outreach, and other marketing and sales techniques.

This role is critical to SENTA Partner’s overall success in achieving its vision of becoming the industry leading organization for ENT & Allergy physicians.

• Develops and grows strong relationships with direct referral sources through scheduled account visits to recruit new patient referrals.
• Conduct face‑to‑face sales calls and presentations to referral sources, introducing ENT and Allergy services and new service lines.
• Obtains, interprets, and analyzes physician referral data to
  1) optimize sales effectiveness and efficiency, and
  2) prioritize sales and logistics (routing) plans to reach weekly and monthly sales objectives.
• Leveraging our CRM, develops and maintains an effective field activity tracking system to document calls, call notes, and other activities.
• Promotes and participates in community awareness through events and outreach.
• Defines and continuously refines the competitive landscape and value proposition (pitch) of the assigned practices.
• Resolves physician customer service calls, taking initiative to make decisions within authorized scope of responsibility or directing decision‑making to the proper authority.
• Provides timely follow‑up on specific questions, areas of interest, and/or concerns expressed by referral sources.
• Facilitates the introduction of new referring physician and relevant support staff to assigned practices, ensuring all new referral sources receive appropriate and timely educational information (e.g., bio on MDs, patient outcomes data, set‑up meeting with physician team, etc.).
• Works with organization’s leadership on referral source retention and growth strategies.
• Prepares monthly and quarterly reports and reviews findings with physicians and leadership.
• Aids in identifying referral growth strategy, setting referral growth goals, calculating referral forecasts, and creating plans toward increased market penetration.
• Actively demonstrates commitment to providing excellent customer service.
• Actively participates in educational activities/self‑development to enhance professional growth.
• Maintains professional appearance and conduct as established by the organization.
• Encourages and maintains confidentiality in all interactions with physicians/providers.
• Other duties as assigned.

• Comprehensive Health Benefits (Medical, Dental, and Vision)
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short & Long Term Disability
• Holidays & Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• Retirement Contribution Program – 401(K) Match

• Bachelor’s Degree or Associate’s degree with minimum of 2 years of sales/healthcare experience (required).
• Healthcare sales and/or marketing experience required; experience in pulmonology, urgent care, primary care, pediatrics, or endocrinology a plus.
• Experience with Salesforce Contact Management System a…