Trade Marketing Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

$104,800 - $124,450, bonus and long-term incentive eligible

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top‑notch portfolio of beers, seltzers, and more. We are powered by a 19,000‑strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Trade Marketing Manager leads the execution of compelling brand experiences for A-B across Georgia, bringing national, regional, and local programs to life. This role is instrumental in delivering high‑profile activations tied to marquee events such as the 2026 World Cup and the 2028 Super Bowl, driving consumer engagement and market share growth. Working closely with internal partners and external distributors, and leveraging proximity to the AB Atlanta regional office, the role ensures seamless execution across on‑ and off‑premise channels while managing event budgets and measuring ROI to maximize brand impact.

• Developing plans and tailored playbooks for all channels against their local properties and events
• Mobilizing brand planning
• Sampling execution
• Event and venue activations across territory
• Ticket management
• Resort / Destination planning and execution (where applicable)
• Works with Experiential Team to inform professional or Tier 1 sponsor ships
• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
• Ensures mobile asset requests are complete and aligned with brands / events
• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
• Supports the execution of On‑Premise plans
• BET Team Captain (where applicable)
• Manage the implementation of brand programming within the off‑premise channel to deliver volume and share growth
• Manage the ROI for channel programs
• Communicate results and priorities weekly/monthly
• Coach and mentor Trade Activation Managers and wholesaler sales teams
• Direct channel specific pilots; manage optimization of each channel's key levers
• Cascade annual/trimester channel blueprint (Initiatives and Programs)
• KPI's - Channel volume, share, program execution, distribution

• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
• Must reside in Atlanta, Georgia
• High level of company products and beer industry knowledge
• Ability to establish and maintain effective working relationships with employees, customers, and third‑party partners
• Highly self‑motivated and results oriented with ability to work independently
• Excellent communication skills: oral, written, and comfortable with presenting to groups
• Strong organizational & planning skills
• Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
• Effective time management in planning daily routines, wholesaler visits, and event activations
• Willingness to be flexible with schedule based on needs of business
• Bachelor's Degree required; MBA Preferred
• 5-7 years of…