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Audience Development Associate

Job in Atlanta, Fulton County, Georgia, 30383, USA
Listing for: The Woodruff Arts Center
Full Time position
Listed on 2026-01-24
Job specializations:
  • Sales
    Business Development, Sales Marketing, Sales Development Rep/SDR, Sales Representative
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
Audience Development Associate page is loaded## Audience Development Associate locations:
Atlanta Symphony Orchestra time type:
Full time posted on:
Posted Yesterday job requisition :
##
** Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.
***
* Reports to:

** Senior Director, Sales and Audience Development
** FLSA:
** United States of America (Exempt)
** Employment Status**:

Regular/Full time
* Support efforts to increase ticket sales revenue for Delta Classical concerts, Family Series concerts, Goizueta Stage for Youth and Family concerts, and ASO memberships.
* Assist with group and corporate ticket sales initiatives, including outreach and follow-up.
* Provide excellent customer service to group and corporate sales patrons.
* Support the implementation of marketing and audience development strategies to help achieve departmental goals.
* Assist with elements of the group and corporate sales cycle, including lead generation, ticket reservations, and follow-up communications.
* Maintain strong relationships with existing group customers to encourage repeat attendance.
* Assist in coordinating special events, corporate receptions, and room rentals.
* Communicate programmatic information clearly and professionally to groups of 10 or more to support single-ticket and group sales across all series.
* Support outreach efforts to new community groups, companies, and associations for group sales lead generation.
* Assist with the growth and retention of group memberships.
* Serve as an ASO representative at concert events, as scheduled, in coordination with Sales & Marketing staff.

CRITICAL ELEMENTS:
* Assist in cultivating relationships with corporate, group sales, and membership patrons.
* Conduct outbound sales calls and assist with prospect outreach under the direction of senior staff.
* Help identify sales prospects and support the preparation of presentations and sales materials.
* Represent the ASO at selected community events, networking opportunities, and concerts.
* Assist with creating and distributing email offers and promotional materials for group sales, corporate partners, and sponsors.
* Support the Sr. Director and sales team with sales planning, reporting, and audience targeting initiatives.
* Assist with marketing initiatives including email campaigns, direct mail, text messaging, and event-related promotions.
* Process incoming group and corporate sales inquiries and requests in a timely and professional manner.
* Maintain accurate records of sales activity and customer interactions.
* Perform other duties as assigned.

QUALIFICATIONS:

* Associates Degree
* Strong Sales-oriented skills and attitude including the ability to make cold calls and close sales
* Excellent presentation, organization and planning skills
* Ability to think creatively and solve problems
* Self –starter who takes direction well
* Outstanding communication skills
* Excellent computer skills include MS Word, Excel and Power Point
* Experience with ticketing systems or Ticketmaster a plus
* Event Planning experience a plus
* Excellent interpersonal skills
* Demonstrated organizational ability
* Evidence of personal investment in ongoing professional development
* Firsthand knowledge of Atlanta’s philanthropic, business, and arts communities
* Knowledge of and passion for live music performance and music/arts education
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Position Requirements
10+ Years work experience
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