National Account Manager

About HMS

We shape the connected world!

HMS Networks makes the World more connected, productive and sustainable. HMS industrial communication products enable millions of machines such as robots, drives and air‑conditioners to get connected to software and systems – A necessity to meet the future demands for energy efficiency and sustainability.

The National Accounts
- Direct Sales Manager will lead sales initiatives focused on delivering end‑to‑end IoT solutions to Large, Direct Accounts. This role combines strategic business development with technical acumen to drive adoption of our IoT platforms and services in a variety of Industrial vertical markets. The ideal candidate has a strong understanding of the Industrial Automation space, digital transformation technologies, and IoT‑driven value creation—and can translate that knowledge into profitable partnerships and sales growth.

• Identify, pursue, and close new business opportunities within Large, Direct Accounts.
• Manage the full sales cycle, from lead generation and proposal development to contract negotiation and closing of key business.
• Develop and execute account strategies aligned with company revenue targets and market expansion goals.
• Present and demonstrate IoT solutions (hardware, software, platforms, analytics) tailored to Enterprise‑level use cases.

• Build and maintain strong relationships with key stakeholders across Direct account base.
• Serve as the primary commercial contact for strategic National accounts that HMS will manage directly.
• Analyze market trends and competitor offerings to refine sales strategies and identify emerging opportunities.
• Work closely with marketing, product, and engineering teams to ensure customer feedback informs roadmap priorities.
• Represent the company at key industry events, and conferences.
• Develop accurate sales forecasts and maintain CRM records.
• Contribute to the preparation of proposals, RFP responses, and pricing strategies.
• Track performance metrics to ensure sales targets and KPIs are met or exceeded.

• 25-50%

• Bachelor’s degree in Engineering, Business, or related field.
• 5+ years of experience in B2B sales, with at least 3 years in Direct account management within industrial technology environments.
• Proven track record selling complex solutions (IoT, SaaS, digital twin, SCADA, or automation systems).
• Strong understanding of the Industrial project lifecycle and procurement processes.
• Excellent communication, negotiation, and presentation skills.

• Experience with IoT platforms, connectivity solutions, or industrial digitalization projects.
• Network of existing relationships within Large End Users or industrial verticals (energy, oil & gas, utilities, construction, manufacturing).
• MBA or advanced technical degree.

HMS Networks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HMS Networks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.